Why study for the MSc. in Digital Marketing?

30 January 2017

Why Digital Marketing?

DIT’s School of Marketing has developed a new and innovative programme for business graduates who wish to specialise in the area of digital marketing.

The MSc Digital Marketing is designed to build participants expertise in three key areas: strategy, analytics, and technology. Graduates working in marketing and business are learning on the job how to ‘do digital’, this programme will build knowledge, competency and skills that will allow graduates to enter the workforce prepared for digital marketing practice.

This programme is delivered by leading marketing academics, with a wide range of industry engagement – from working with real-client projects to having industry guest speakers in the class room.    Read the top 3 reasons you should consider this programme.


Key Course Info

Programme Code: DT9337 (FT) 

Qualification Awarded: The MSc Digital Marketing, a level 9 award on the National Framework of Qualifications, is accredited by Dublin Institute of Technology, a member of the European University Association.


Full Time - 1 Year

Closing Date: 30th April 2017

Start Date:

September 2017

Location: Conveniently delivered at DIT’s Aungier St campus in Dublin City Centre.

This course is delivered by: School of Marketing


For further information

Programme Director

Dr Etain Kidney
School of Marketing 
College of Business
DIT Aungier Street, Dublin 2 

T: 01-402 7151

E: etain.kidney@dit.ie 


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