DIT College Of Business Win Gold At NIBS International Case Competition

15 March 2018

Dublin Institute of Technology is delighted to announce that DIT College of Business has won the Network of International Business Schools (NIBS) International Case Study Competition 2018.

DIT is the first Irish Business School to ever win the NIBS International Case Study Competition and the first European Business School to win since 2000. The contest brings together top undergraduate students from some of the world’s leading international business schools. This year, DIT College of Business students defeated Bishop's University, Canada in the grand final and outclassed 15 other finalists from some of the most distinguished business schools across the globe to include Europe, Canada, USA and South America. 

NIBS International Case Competition 2

The team of four DIT BSc Marketing students from left to right, Hamaad Sajid (St. Patrick’s College, Cavan), Orlaith Keys (Loreto Navan) Shaun Spelman, (Colaiste Choilm, Swords) and Keith McCabe (Ratoath College) who qualified in November to reach the finals and travelled to Guatemala in March to compete in the competition.

Team member and DIT BSc Marketing student Keith McCabe said, “It was an unbelievable experience to represent Ireland and to showcase our learnings and aptitude. The development of our critical thinking came heavily into play as we applied our problem solving to real-life business problems. We were given the opportunity to excel in our presentation skills and also engage on an international level with students from across the globe.’’

Over the course of a week, the team competed against their rivals from across the globe, completing six complex and varied case studies and were required to analyse and solve complex international strategic business cases within a tight timeframe. They then presented their recommendations to a panel of judges comprised of senior industry professionals, policymakers and academics and defended their chosen strategies in the Q&A sessions. Throughout the week, host university, UNIS organised an excellent cultural programme introducing the visiting team to Guatemala.

Congratulating the team on their success Robin Ritchie, Vice President of the Network of International Business School said, “DIT is always a contender but, from their very first match, it was clear this year’s DIT group was something special.  Like many teams, they offered sound analysis and good solutions.  But it was their ability to justify their recommendations and connect with the audience on a human level, which resonated with the judging panel.  It truly set them apart.  It was clear these were people the judges would actually hire.”

NIBS International Case Competition 3

Welcoming the news, Dr Kate Ui Ghallachoir, Head of the School of Marketing in DIT College of Business praised the team. “Winning gold in this international competition, the longest established and most global of case competitions, is a wonderful and well-deserved achievement for Keith, Shaun, Orlaith and Hamaad. This is a fantastic achievement, and their triumph was a testament to their talent and the wealth of expertise available in DIT School of Marketing.”

Continuing Dr Ui Ghallachoir said, "At every stage of the competition, the team received expert coaching from Roger Sherlock and Gerry Mortimer, while a large number of lecturers also offered their assistance. I would like to take this opportunity to congratulate the team and to thank all my colleagues, especially Roger and Gerry, for the support provided to this exceptional group of young people." 

More information about the NIBS International Business Case Study Competition is available on their website, and you can also read about the DIT team’s experience of the contest on their blog

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