DIT MSc. Marketing students collaborate with Microsoft in a pilot programme

20 April 2018

Pictured centre- Edel Foley, Digital Marketing module co-ordinator and John Bodkin, Account Manager, Microsoft Search Advertising with some of the MSc. Marketing participants.

Students of the MSc. in Marketing have been collaborating with Microsoft, in a pilot programme, in which students built paid search marketing campaigns for local SMBs using the Bing Ads platform. The students worked with a range of businesses, in diverse areas such as construction, sports, wedding celebrants and gift wares, and the programme culminated with the students presenting their campaign outcomes at an event in DIT College of Business, Aungier Street.

Microsoft 2

The first of the MSc Marketing groups present their campaign outcomes for Marry Me Ireland

John Bodkin graduated from the MSc Marketing in 2013 and was delighted to return in his role as Search Advertising Account Manager at Microsoft to collaborate with DIT on this exciting programme 'In regards to the overall project, it's a great way for us to integrate into a modern day digital curriculum and also to help us evangelise to the next wave of digital superstars.' 

Edel Foley, Lecturer in Marketing at DIT College of Business and Digital Marketing Module Co-ordinator explained 'This is a fantastic opportunity for our students to gain real world experience and to engage with companies online marketing initiatives and digital strategy.' 

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