DIT College of Business Graduate Rob Kenny
10 October 2018
Pictured above- centre: Rob Kenny-Social Influencer and Head of Communications- Publicis with students from DIT School of Retail & Management
Students at DIT School of Retail and Management were delighted to hear from social influencer Rob Kenny on the topic of 'Influencer Marketing'. Rob, a DIT Marketing graduate works for the Publicis Group a multi-national advertising and public relations company, at their Dublin Office as Head of Communications. He is also a social influencer in his own right, consistently listed as one of Ireland’s Top Influencers with a strong social media following.
Rob brought the students through his career history, starting at DIT College of Business where he studied for four years for his degree in Marketing. Always a love for fashion and PR, he joined the DIT Fashion Society where he worked with the Irish TV presenter, broadcaster & fashion designer- Brendan Courtney on various events. From here, he made great industry links in the business, leading him to his first job in the PR industry in London to his current role as Head of Communications at Publicis.
Rob provided great insight into the world of 'Influencer Marketing' and the role of this new advertising platform in the Irish context, providing a number of great examples from his own career and also touching on current trends in the marketplace.