TU Dublin Team arrive at the NIBS Case Competition 2019

20 February 2019

The competition is in full swing as the team arrive at the University of Prince Edward Island, Charlottetown, Canada. Among the snowdrifts and -13 temperature, NIBS 2019 is underway.

Four final year Marketing students Alyson O' Connell, Lisa O' Rourke, Ryan O' Carroll and Rebecca Nash will represent TU Dublin at the NIBS Case Competition 2019, Team TU Dublin led by coach Roger Sherlock (Assistant Head- School of Marketing) will complete against 15 teams from 8 countries. 

In 2018, TU Dublin- City Campus (formerly DIT) was the first Irish Business School to ever win the NIBS International Case Study Competition and the first European Business School to win since 2000. The team of four Marketing Degree students; Hamaad Sajid  Orlaith Keys, Shaun Spelman and Keith McCabe travelled to Guatemala in March last year and defeated Bishop's University, Canada in the grand final. 

You can follow the team and their progress on their Blog here and live action from the competition on Twitter using the hashtag #nibs2019

Best of luck to Ryan, Alyson, Lisa and Rebecca from the team at the College of Business. 


  • Share