Dr. Claire Mc Bride

   Senior Lecturer in Innovation & Technology Management
   Programme Director MSc in Product Management

   DIT College of Business
   Room 4-037
   Aungier St.
   Dublin 02HW71
   T: +353-[0]1-402-3276
   E: claire.mcbride@dit.ie
   Skype: claire.mcbride


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Claire holds a Masters degree in Business Administration and Business Informatics from the Rotterdam School of Management at Erasmus University in the Netherlands. She also completed an international business program at Georgia State University in Atlanta and was awarded a Maîtrise in International Trade from the University of Caen in France and an Honours degree in European Business Studies from the University of Ulster.

Claire is undertaking doctoral studies at the University of Warwick where she is researching the relationship between the Irish innovation system (interdependencies and interaction between the firm other organisations and institutions) and growth in the indigenous engineering and software sectors, contingent on firm age.

Teaching Interests

Claire currently teaches on the B.Sc. Business Computing, B.Sc. Logistics and Supply Chain Management, B.Sc. Business and Management. M.Sc. in Business & Entrepreneurship, MSc in Strategic Management, M.Sc. Technology and Innovation management and the Masters in Business Administration.


Claire began her career in product management at British Telecom International in London. She later moved to BT’s European Headquarters in Paris as Deputy Director for the carrier’s relationship with France Telecom. On returning to Ireland, Claire worked on BT’s market entry strategy for the Republic of Ireland and subsequently became Sales Manager for AT&T’s Business Services division in Dublin.  With the expansion of AT&T’s joint venture in Europe, Claire moved to the Netherlands where she was instrumental in spearheading the company’s pan European Call Centre Service, ultimately becoming Product Director. On returning to Ireland she joined Spectel, a conferencing start up in an international business development role. Prior to joining DIT, Claire worked as a lecturer and independent consultant mainly within the technology and pharmaceutical sectors. She created and delivered programmes in the areas of channel management, international marketing and new product development on behalf of a range of indigenous and international organisations including Enterprise Ireland, Select Strategies, Dublin City University, the Irish Management Institute and the R&D Society of Iran.


Claire is an adjudicator for the Marketing Institute’s all Ireland awards programme and is a member of the assessment panel for the capstone module on the Enterprise Ireland International Selling Programme at DIT. She is also a member of the MBA Association of Ireland.