Dr. Aileen Kennedy

   DIT College of Business

   Room 3-052

   Aungier Street,

   Dublin 02HW71

   T: 00 353 [0]1 402 7150

   E: aileen.kennedy@dit.ie

 

Aileen Kennedy is a lecturer in Marketing, International Marketing, and Services Marketing with DIT College of Business.

 

Aileen holds a B.A. in International Marketing and Languages from Dublin City University and a Masters of Business Studies in International Marketing from University College Dublin. She holds a Doctor of Philosophy from Dublin City University. Her PhD work explored the internationalisation process of SMEs from a strong structuration perspective.

 

Aileen has presented research outputs at both European and international conferences and her work has appeared in Industrial Marketing Management, International Journal of Retailing and Distribution Management, Advances in International Marketing, Service Business, and the International Journal of Electronic Government Research.

 

Refereed Journal Articles

 

Kennedy, C., Gannon, V. & Kennedy, A. (2014), “Exploring the Impact of Consumer Generated Advertising (CGA) on Brand Responses. Journal of Customer Behaviour, Vol 13, No.4, Winter, pp. 253-270.

 

Vize, R., Coughlan, J., Kennedy, A. & Ellis-Chadwick, F. (2013), “Technology Readiness in a B2B online retail context: An examination of antecedents and outcomes” Industrial Marketing Management, 42, pp. 909-918.

 

Kearney, T., Coughlan, J. & Kennedy, A. (2012), “An Exploration of the Effects of the Servicescape on Customer and Employee Responses in a Grocery Retail Context” Irish Journal of Management, Vol. 32, No. 2, pp. 71-93.

 

Kennedy, A., Coughlan, J. & Kelleher, C. (2010), “Business Process Change in e-Government Projects: The Case of the Irish Land Registry”, International Journal of Electronic Government Research (IJEGR), Vol. 6, Issue 1, January- March, pp. 9-22.

 

Kennedy, A. & Keeney, K. (2009), “Strategic Partnerships and the Internationalisation Process of Software SMEs”, Service Business, Vol. 3, Issue 3, pp. 259-273.

 

Kennedy, A. (2006), “Electronic Customer Relationship Management (eCRM): Opportunities and Challenges in a Digital World”, Irish Marketing Review, Special Issue on the Island View of Relationship Marketing and Networks, Vol. 18, Issue 1 and 2, pp. 58-69.

 

Kennedy, A. & Coughlan, J. (2006), “Online portals: An option for traditional retailers?” International Journal of Retailing and Distribution Management, Vol.34, No.7, pp. 516-528.

 

Kennedy, A. (2005), “Entry Mode Choice in Service Firms: A Review of Contemporary Research”, in Research on International Service Marketing: A State of the Art, Advances in International Marketing, Editors, Pauwels P. & DeRuyter K., Volume 15, Chapter 6, pp.119-145.

 

Kennedy, A., Kelleher, C. & Quigley, M. (2005), “CRM Best Practice: Getting it Right First Time at ESBI”, Irish Management Journal, Special Issue, pp. 255-273.

 

Case Study Publications

 

Vize, R., Kennedy, A. & Coughlan, J. (2013), “Yankee.iein Jobber D. Principles and Practices of Marketing, 7th Edition, online resources.

 

Kennedy, A. & Coughlan, J. (2013), “Buy4Now Technology Group”in Jobber D. Principles and Practices of Marketing, 7th Edition, Chp 18, pp.699-701. Mc-Graw Hill, UK.

 

Vize, R., Kennedy, A. & Coughlan, J. (2010), “Giftmaster.ie”in Jobber D. Principles and Practices of Marketing, 6th Edition, pp. 699-701, Mc-Graw Hill, UK.

 

Kennedy, A. & Coughlan, J. (2007), “Buy4Now” in Jobber D. Principles and Practices of Marketing, 5th Edition, Case 36, pp.765-769, Mc-Graw Hill, UK.

 

Kennedy, A. & Coughlan, J. (2005), “Buy4Now: Irelands Online Shopping Centre”, in Cases in Marketing Management and Strategy, Editors C. Kilbride & G. Mortimer, The Marketing Institute, Volume 4, pp.214-247.

 

Kennedy, A. & Cuddihy, L. (1998), "Alpha Bank: Student Retail Banking" in Cases in Marketing Management and Strategy, Ed. J. Ward, The Marketing Institute, pp.133-150.

 

Book Chapters

 

Kennedy, A. & Lawlor, M.A. (1998), “Customer Retention” in Direct Marketing in Ireland: Theory and Practice, Eds. M. Lawlor & J. Keane, Oak Tree Press, Chapter 5 pp119-143.

 

 

Referred Conference Papers

 

O’Gorman, C. & Kennedy, A. (2018), “A Structuration Analysis of Entrepreneurial Financing Practices”. Proceedings of the Academy of Management Conference, Chicago, Illinois, USA, August 10-14.

 

Kennedy, A. & O’Gorman, C. (2018), “Investigating the SME Internationalisation Process From a Structuration Perspective”. Proceedings of the European Academy of Management (EURAM) conference, Reykjavik, Iceland, June 20-22.

 

Kennedy, A. & O’Gorman, C. (2018), “From ‘Agency’ to ‘Active Agency’ in Internationalisation Process Research: An Illustrative Case Study and Research Implications”. Proceedings of the 4th Strong Structuration Workshop, College of Business, DIT, Dublin, April 16-17.

 

O’Gorman, C. & Kennedy, A. (2018), “A Strong Structuration Analysis of Entrepreneurial Financing Practices”. Proceedings of the 4th Strong Structuration Workshop, College of Business, DIT, Dublin, April 16-17.

 

O’Gorman, C. & Kennedy, A. (2017), “An Entrepreneur’s Resource Acquisition Practices, Boundary Choices, and Organisational Growth”. Proceedings of RENT XXXI Conference, Lund, Sweden, November 16-17.

 

Kennedy, A. & O’Gorman, C. (2017), “Exploring the Internationalisation Process of SMEs from a Structure and Agency Perspective”, Proceedings of the 21st McGill International Entrepreneurship Conference, NUI Galway, August 30 -September 1st.

 

Kennedy, A. & O’Gorman, C. (2017), “SME Internationalisation: A Strong Structuration Perspective”, Proceedings of the Strong Structuration Workshop: Building the bridge between ontological concepts and empirical evidence, Essex Business School, Colchester, Essex, UK., May 8-9.

 

Vize, R., Coughlan, J., Kennedy, A. (2017), “An empirical examination of B2B service quality in credence based e-services; its impact on loyalty”, Proceedings of Frontiers in Services Conference, Fordham University, Gabelli School of Business, Lincoln Center, Manhattan Campus, New York, June 22-25..

 

Vize, R., Coughlan, J., Kennedy, A. (2017),“Business-to-Business Service Quality and Loyalty: The Mediating Role of Relationship Quality in an Online Context” Proceedings of the QUIS15 Symposium, University of Porto, Porto, Portugal, June 12-13.

 

O’Gorman, C. & Kennedy, A. (2017), “An entrepreneur’s resource acquisition practices, boundary choices, and organisation growth”, Proceedings of 2nd Entrepreneurship as Practice, Research Workshop, UCD School of Business, Dublin February 20-21.

 

Vize, R., Coughlan, J., Kennedy, A. & Ellis-Chadwick, F. (2015), “Reconceptualising Relationship Quality in an Online B2B Context: Its impact on Quality”, Proceedings of EMAC conference, May 26-29, KU Leuven and Vlerick Business School, Leuven, Belgium.

 

Vize, R., Coughlan, J., Kennedy, A. & Ellis-Chadwick, F. (2015), “Measuring B2B Relationship Quality in an Online Context: Exploring the Roles of Service Quality, Power and Loyalty”, Proceedings of the Academy of Marketing Science conference, May 12-14, Westin Denver Downtown, Denver, Colorado, US.

 

Kearney, T., Coughlan, J. & Kennedy, A. (2014), “The Forgotten Internal Customer of Servicescape Research: Employees”, Proceedings of the 2nd International Colloquium on Design, Branding and Marketing, December 9-10, Nottingham Trent University, UK. 

 

Vize, R., Coughlan, J., Kennedy, A. & Ellis-Chadwick, F. (2014), “The Dark Side of Business Relationships Operating in Credence Based e-Service Contexts”. Workshop on the Dark Side of Relationships , SOAS, Brunei Gallery, University of London, Thoraugh St. Russell Square, London WC1H OXG, September 10.

 

Kearney, T., Coughlan, J. & Kennedy, A. (2014), “The Unexplored Internal Customers of Servicescape Research: Employees” proceedings of the American Marketing Association (AMA), SERVSIG International Services Research conference, June 13-15, University of Macedonia, Thessaloniki, Greece.

 

Kearney, T., Coughlan, J. & Kennedy, A. (2014), “The Link between Employee Satisfaction and Customer Satisfaction in a Utilitarian Service Environment: Tried, Tested and Validated?” Proceedings of the Winter Marketing Educators Conference of the American Marketing Association (AMA), February 21-23, Orlando, Florida, USA.

 

Kennedy, C., Gannon, V. & Kennedy, A. (2013), “The impact of consumer generated advertising (CGA) on consumer brand responses: an exploratory study”, Proceedings of the Irish Academy of Management (IAM) conference, Waterford Institute of Technology September 2-4.

 

Vize, R., Coughlan, J., Kennedy, A. &Ellis-Chadwick, F. (2012), “B2B Technology Readiness in SME Retailing” Proceedings of the Colloquium on European Retail Research (CERR), ESSCA School of Management, Paris, France, May 3-4.

 

Vize, R., Coughlan, J., Kennedy, A. & Ellis-Chadwick, F. (2011), “Applying the Technology Readiness Index (TRI) in a B2B Domain”, Proceedings of the 3rd Biennial International Conference on Services Marketing, Cesme, Izmir, Turkey, September 7-9.

 

Kearney, T., Coughlan, J. & Kennedy, A. (2011), “Incorporating Environmental Stimuli into the Service Profit Chain in a Retail Grocery Context: A Conceptual Model”, Proceedings of the 3rd Biennial International Conference on Services Marketing, Cesme, Izmir, Turkey, September 7-9.

 

Laher T., Coughlan, J., Kennedy, A. (2011), “Exploring the Potential of Netnography as a Research Tool in the Irish Marketplace: A Practitioners Perspective” Proceedings of the Irish Academy of Management (IAM) conference, National College of Ireland, Dublin, August 31–September 2.

 

Kearney, T., Coughlan, J. & Kennedy, A. (2011), “Incorporating the Servicescape and the Service Profit Chain (SPC) in a Retail Context”, Proceedings of the Irish Academy of Management (IAM) conference, National College of Ireland, Dublin, August 31–September 2.

 

Vize R., Kennedy, A., Coughlan, J., & Ellis-Chadwick, F. (2009), “Investigating the Factors Impacting Retailers Evaluations of Web Solution Providers”,Proceedings of the Irish Academy of Management (IAM) conference, September 2-4, GMIT, Galway.

 

Ibrahim, M, Kennedy, A. & Kelleher, C. (2009), “Investigating Factors Driving Mobile Marketing in Ireland: An Industry Perspective”, Proceedings of the Irish Academy of Management (IAM) conference, September 2-6, GMIT, Galway.

 

Kennedy, A. & Keeney, K. (2007), “Impediments to SME Internationalization: Findings from the Software Sector”, Proceedings of the Association for Global Business, November 15-19, Marriot Key Bridge Hotel, Washington DC, USA.

 

Kennedy, A., Kelleher, C. & Treacy, M. (2007), “Improving Service Delivery Through eGovernment: A Case Study of the Irish Land Registry”. Proceedings of the Irish Academy of Management (IAM) conference, September 3-6, Queens University, Belfast.

 

Kearney, T., Coughlan, J. & Kennedy, A. (2007), “Servicescapes: A Review of Contemporary Empirical Research”, proceedings of the Irish Academy of Management (IAM) conference, September 3-6, Queens University, Belfast.

 

Vize, R., Kennedy, A. & Coughlan, J. (2007), “Factors Driving Retailer Adoption of the Internet in Ireland”, proceedings of the Irish Academy of Management (IAM) conference, September 3-6, Queens University, Belfast.

 

Kennedy, A. & Kelleher, C. (2007), “Delivering Electronic Government: A Case Study of the Irish Land Registry”, Proceedings of the European Academy of Management (EURAM) conference, May 16-19, Paris, France.

 

Kearney, T., Coughlan, J. & Kennedy, A. (2007), “Servicescapes: A Review of Contemporary Empirical Research”, proceedings of the Frontiers in Services 16th Annual Conference, October 4-7, Westin St. Francis Hotel, San Francisco, USA.

 

Kennedy, A. & Keeney, K. (2006), “Strategic Partnerships and the Internationalization Process of Software SMEs”, Proceedings of the European International Business Academy (EIBA) Conference, December 7-9, Fribourg, Switzerland.

 

Kennedy, A. & Keeney, K. (2005), “Strategic Partnerships and the Internationalization Process: The Case of Software Firms”, Proceedings of the Winter Marketing Educators Conference of the American Marketing Association (AMA), February 17-20, St. Petersburg, Florida, USA.

 

Kennedy, A., Kelleher, C. & Quigley, M. (2005), “CRM Best Practice: Getting it Right First Time at ESBI”, Proceedings of the Irish Academy of Marketing (IAM) Conference, September 6-9, UCG, Galway.

 

Kennedy, A., Keeney, K. & Zimmerman, A. (2005), “Barriers to Service Internationalisation: The Case of Irish Software Firms”, Proceedings of the Academy of Marketing Conference, July 6-8, Dublin Institute of Technology (DIT), Dublin, Ireland.

 

Farragher, M. & Kennedy, A. (2004), “Customer Relationship Management (CRM) in the Irish Financial Services Industry: Results from an Exploratory Study”, Proceedings of the Irish Academy of Management (IAM) Conference, Trinity College Dublin, September 2-3.

 

Kennedy, A. & Coughlan, J. (2004), “Partnering to Success: Irelands Online Shopping Centre”, Proceedings of the Irish Academy of Management (IAM) Conference, Trinity College Dublin, September 2-3.

 

Duff, M. & Kennedy, A. (2004), “Web based Relationship Marketing in the Irish Hotel Sector: A Preliminary Study”, Proceedings of the Irish Academy of Management (IAM) Conference, Trinity College Dublin, September 2-3.

 

Kennedy, A. (2004), “Assessing the Impact of Information Communications Technology (ICT) on Customer Relationship Management (CRM)”, Proceedings of the Summer Marketing Educators’ Conference of the American Marketing Association (AMA), Boston, MA, August 6-9.

 

Farrell, T. & Kennedy, A. (2003), “Assessing Service Quality in the Department of Social & Family Affairs (DSFA) using SERVQUAL”, Proceedings of the Irish Academy of Management (IAM) conference, Smurfit School of Business, UCD, Dublin, September 2-3.

 

Kennedy, A. (2002), “Entry Mode Strategies in Service Firms: A Review of Contemporary Research”, 11th Frontiers in Services Conference, Maastricht, The Netherlands, June 27-29.

 

Donaldson, B., Tzokas, N, Kennedy, A. & Cuddihy L. (2000), “Relationship Selling- An Investigation of the Role of the Salesperson and the Organisation in the Value Creation Process”, Proceedings of the Irish Academy of Management (IAM) Conference, Dublin Institute of Technology, Dublin, September 7-8.

 

Kennedy, A. & Cuddihy, L. (2000), “Relationship Selling – the Case of a Customer Exit”, Proceedings of the 4th International Symposium on Selling and Major Account Management, “Achieving Strategic Advantage in Sales”, Chilworth Manor Conference Centre, Southampton, UK, July 13 – 14.

 

Kennedy, A. & Glynn, W. J. (1997), "Service Characteristics and their Effect on Foreign Market Entry Mode Choice: Service Firms", American Marketing Association (AMA) Conference: Poster Session, Graduate School of Business, UCD, June 13-15.

 

Kennedy A. (1996), "The Impact of Technology on the Internationalisation of Services", Proceedings of the Marketing Educators Group (MEG) conference, University of Strathclyde, Glasgow, Scotland, July 9-12.