Dr Róisín Vize
Lecturer in Digital Marketing
School of Marketing
TU Dublin College of Business
Dr Róisín Vize is a lecturer in Digital Marketing in the School of Marketing, TU Dublin. Róisín supervises undergraduate, post graduate and PhD research projects. Her research interests revolve around web retail services and innovation adoption, business-to-business relationships in an online context including B2B networks (two-sided & multi-sided). Her current research project examines the Technology Readiness Index 2.0 and Value Co Creation measurement index from a cross country perspective in the context of HEI’s.
Since joining TU Dublin Roisin set up the Digital Marketing Research Group (DMRG). The DMRG is dedicated to the advancement of academic knowledge and industry application of the wider topic areas of digital marketing strategy, analytics, and technology. The group provides an inclusive and outward looking environment for research development, fostering interdisciplinary and multidisciplinary research to achieve maximum impact in real-world applications. The key principles of the DMRG is to contribute through research, collaboration and impact.
Before joining TUDublin, Róisín was Assistant Professor of Digital Marketing in the Smurfit Graduate Business School, UCD. Throughout her time in UCD she held a number of school contributory roles including Director of the MSc Digital Marketing, Marketing subject-area representative for the Teaching and Learning Committee as well as a member of the doctoral studies panel and internal examiner.
Róisín has provided consultancy work to start-up firms as well as working for 4 years as a digital marketing manager for a leading online retail company where she planned, implemented and managed online marketing strategies and campaigns including key affiliate partner micro sites, including the Irish Times readersoffers.ie, the Irish Independent micro site –independentshopping.ie, Tayto, and Aerarann.
Wei, R., Geiger, S., Vize, R. (2019) A Platform Approach in Solution Business: How Platform Openness can be Used to Control Solution Networks. Industrial Marketing Management (ahead of print).
Vize, R., Coughlan, J., Kennedy, A., Ellis-Chadwick, F. (2013) “Technology readiness in an online retail context: An examination of antecedents and consequences” Industrial Marketing Management, 42 (6), 909-918 (ABS3) http://dx.doi.org/10.1016/j.indmarman.2013.05.020
Wei, R., Geiger. S. & Vize, R. “Bridging Islands: Boundary Resources in Solution Networks” Journal of Business Research - Under Review
Book Chapters & Case Studies
Vize, R., and Sherrett, M. (2018) B2B Social Media Marketing: From Information to Decision to Retention. In Bikramiit, R & Subir, B, Contemporary Issues in Social Media Marketing: Routledge Publishing Group, UK. ISBN 9781138619184
Vize, R., Kennedy, A., Coughlan, J (2013) Yankee.ie Case Study in Jobber & Ellis-Chadwick, Principles and Practice of Marketing Online Learning Centre 7th Edition.
Vize, R., Kennedy, A., Coughlan, J (2009) Giftmaster.ie Case Study in David Jobber Principles and Practice of Marketing McGraw-Hill 6th edition, chapter 17.
Referred Conference Publications
Kearney T., Vize, R. and Gong, T (2019) Digitally Engaged Consumers: A Multi-Level Perspective of Higher Education Actors and Their Technology Readiness American Marketing Association Conference (AMA) Journal of Marketing Research Special Issue Conference on Marketing and Education
Kearney T., and Vize, R. (2018) Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour 2018 Academy of Marketing Science (AMS) Annual Conference. New Orleans, US.
Wei, R., Geiger. S. & Vize, R. (2018). A Platform Approach in Servitization: How Platform Openness can be Used to Control Solution Networks. In 2018 Academy of Marketing Science (AMS) Annual Conference. New Orleans, US. AMS
Vize, R., Coughlan, J., Kennedy, A., Ellis-Chadwick, F., (2017) An empirical examination of B2B service quality in credence based e-servies: It's impact on loyalty. Frontiers in Service Conference, Fordham University, New York, 22-24th June
Vize, R., Kearney, T., (2017) Technology Acceptance of Online Learning Environments (OLEs) and the implications for Value Co-Creation in a Digital Age. Frontiers in Service Conference, Fordham University, New York, 22-24th June
Vize, R., Coughlan, J., Kennedy, A., Ellis-Chadwick, F., (2017) “Antecedents and Outcomes of Relationship Quality: An online retail perspective. QUIS15 Symposium, University of Porto, Portugal 12-15th June
Wei, R., Geiger, S., and Vize, R. (2016) Network Governance in Business-to-Business Electronic Markets: A Social Network Theory Approach. American Marketing Association Conference (Winter AMA), Las Vegas, USA, February 26th -28th.
Vize, R., Coughlan, J., Kennedy, A., Ellis-Chadwick, F., (2015) Measuring B2B Relationship Quality in an Online Context: Exploring the Roles of Service Quality, Power and Loyalty, Academy of Marketing Science (AMS). Colorado, USA, May 12th-14th
Vize, R., Coughlan, J., Kennedy, A., Ellis-Chadwick, F., (2015) Reconceptualising Relationship Quality in an online B2B context: Its impact on Loyalty, European Marketing Academy Conference (EMAC). Leuven, Belgium, May 26th-29th
Wei, R., Geiger, S., Vize, R, (2015) Power and Conflict in Two-Sided Platforms. A Social Network Analysis Approach, Industrial Marketing and Purchasing (IMP) Doctoral Colloquium. Denmark, August 25th - 26th
Vize, R., Coughlan, J., Kennedy, A., Ellis-Chadwick, F. (2012) “B2B Technology Readiness in SME Retailing” Colloquium European Retail Research Conference (CERR), Paris, France
Vize, R., Coughlan, J., Kennedy, A., Ellis-Chadwick, F. (2011) “Applying the Technology Readiness Index (TRI) in a B2B Domain” Third Biannual International Conference on Services Marketing (BIC), Izmir, Turkey
Vize, R., and Kearney, T., (2016) Online Learning Environments in Higher Education: Exploring the roles of Co-creation and Value. Conference of Positive Marketing, Fordham University, NY, USA. April 1st.
Vize, R., Coughlan, J., Ellis-Chadwick, F., Kennedy, A., (2014) A case-based investigation of relationship building between online retailers and Web Solution Service Providers (WSSPs) European Institute of Retailing & Services Studies (EIRASS)
Vize, R., Coughlan, J., Kennedy, A., Ellis-Chadwick, F (2014) An empirical examination of Relationship Quality in an online B2B retail services context European Institute of Retailing & Services Studies (EIRASS
Vize, R., Coughlan, J., Ellis-Chadwick, F., Kennedy, A. (2011) “Conceptualization of Relationship Quality in online B2B Retail services” European Institute of Retailing & Services Studies (EIRASS) Conference, San Diego.
Vize, R., Coughlan, J., Ellis-Chadwick, F., Kennedy, A. (2010) “B2B Relationship Quality: Do Trust and Commitment Lead to Loyalty? Exploring Factors that Influence Retailers Loyalty with Web Solution Providers” Proceeding from the European Institute of Retailing & Services Studies (EIRASS) Conference, Istanbul.
Vize, R., Coughlan, J., Kennedy, A., Ellis-Chadwick, F (2009): “Investigating the Factors Impacting Retailer’s Evaluations of Web Solution Providers”Proceeding from the Irish Academy of Management (IAM) Conference Galway-Mayo Institute of Technology, Galway.
Vize, R., Coughlan, J., Kennedy, A (2007), “Factors Influencing Retailers Adoption of the Internet in Ireland” Proceeding from the Irish Academy of Management Conference Queens University, Belfast, Ireland.
Academic Presentations, Seminars and Roundtable Discussions
Department of Operations Management, Copenhagen Business School (June 2018) Wei, R., Geiger. S. & Vize, R. A Platform Approach in Servitization: How Platform Openness can be Used to Control Solution Networks.
Centre for Positive Marketing: Gabelli Business School, Fordham University, New York (April 2016)
Roundtable Discussion: Online learning environments in Higher Education.
Irish Academy of Management: Smurfit Graduate Business School, UCD (September 2016)
Doctoral Colloquium Panel Adviser
Industrial Marketing Management: University of London: (September 2015)
Presentation: The dark side of business relationships in a credence based e-service context
European Marketing Association Confernece (EMAC): Vlerick Business School, Belgium, (May 2015)
Roundtable Discussion: Relationship Marketing Reality: When does it help and when does it hurt? Hosted by Professor Lisa Scheer & Professor Lena Steinhoff
Microsoft Executive Education Seminar: Smurfit Business School, UCD: (April 2015)
Presentation: Social Media and Branding: A Social Network Approach to Recruitment
Agri-Food Graduate Development Programme: UCD, UCC, and Teagasc: (January 2014)
Presentation:The future of stakeholder engagement in the agri-food sector: A digital marketing perspective.
External Examiner Role (2016), DIT / MII Post Graduate Diploma in Management and Marketing (level 9).