JohnMurrayJohn Murray

John lectures in store environments, retail location and economics in the School of Retail & Services Management, College of Business, DIT. He has contributed to the development of innovative retail supply-chain labs in DIT, to steering groups to the Forfas Expert Skills group on the Irish retail sector, and contributed with colleagues to regular representations on developments in the Irish retail sector to various government agencies and academic conferences.

John's main area of retail research examines store design contributions to overall retail brand development. Other retail specific interests include retail planning system performance, retail location and retail business intelligence.







JohnCroweJohn Crowe

John is a senior researcher and assistant lecturer in Dublin Institute of Technology (DIT). He joined the 3S Group (Research unit at DIT specialised in Smart Sustainable Solutions for complex business processes) in 2009 with five years industry experience in logistics and inventory analysis working for companies such as Unilever and Cargill Inc. He received his B.Sc. degree specialized in Supply Chain Management from DIT with first class honours. In 2009, John successfully won a three year research scholarship with the Irish Research Council (IRC). He is currently working towards completing his PhD at DIT.

John has published his research in journals and leading international conferences, a book chapter and written for a national newspaper. His research interests include food and retail supply chain management, simulation modelling application in business process analysis, system dynamics and simulation-based learning and education.

His email address is and website





fiona maciverFiona Maciver, PhD

Fiona specialises in the area of design management and strategy. It is Fiona’s unwavering belief that designers and marketers must work in harmony to achieve competitive success. She has completed cross-disciplinary PhD research spanning design, marketing and innovation. Working with design consultancies in the US and Europe, she examined the role of designers in bringing new products to market.

Fiona has presented her ideas at design and product development management conferences in North America, Europe and Asia, and has published in the Design Management Review, and Design & Technology Education: an international journal.

Prior to academic research, Fiona worked in marketing with Apple Inc. and in advertising with Publicis Consultants in Paris.  She holds degrees in design from Central Saint Martins College of Art & Design (London), and in marketing from University of Strathclyde (Glasgow).

Her current work looks at the business of fashion, especially in reconciling the agendas of designers and marketers.  She is interested in fusing both the visual and contextual data required in trend forecasting, and has recently explored these ideas during fashion and textiles trend forecasting workshops with Central Saint Martins.  Fiona offers consulting services in trend research and managing design-business partnerships. For further information contact:




DrDeeDuffyDee Duffy, PhD, BSc (Marketing)

Dee Duffy is a marketing professional and academic with a proven work track record spanning ten years in Business Development, Public Relations, Event Management, Sales and Marketing both in the Higher Education and English as a Foreign Language (EFL) industry.

Dee lectures broadly in the area of consumer behaviour and marketing, more specifically focusing on how recent social, economic and technological changes impact upon the way we do business in the 21st century.

She completed her doctoral research at the College of Business, Dublin Institute of Technology. Her thesis is a sociological study exploring the consumption and leisure practices of young men in Irish society, to include practices of fashion and national sport. Dee’s work has disseminated in international publications and conferences.
Dee is Programme Director of the innovative Postgraduate Diploma in Fashion Buying and Management at DIT, Aungier Street. From its inception in 2008 she has been involved in the establishment and development of the course. Today it is a highly recognised and desired qualification for those seeking access to the fashion buying industry.

Contact: or +353 1 402 3214