The ARRC retail centre delivers a number of pragmatic programmes for the retail industry. These practical, hands-on short courses aim to provide retailers with direct skills and knowledge that can be applied straight away to daily retailing practice. See below for details of upcoming training courses. Alternatively contact us to enquire about designing specific trianing programmes to suit your company.


Upcoming dates for Autumn 2014:

COURSE DATE (2014/15)

Build and manage your own website using wordpress!

Thurs 23rd October 10am-4.00pm €80 ROOM 1-025, DIT AUNGIER STREET, DUBLIN 2
Tweet your way to success Wed 5th Nov  10am-4.00pm  €80


Tweet your way to success                         


Tue 13th Jan    


4.30 pm



Dublin 2 



Tweet your way to Success

Samantha Kelly

Tuesday, 13 January 2015 from 10:00 to 16:30 (GMT)

Dublin 2, Ireland

Tweet your way to Success  

Event Details

Tweet your way to Success with the Tweetinggoddess herself Samantha Kelly.

Learn how to Create the perfect bio,

Learn all about hashtags, popular time to tweet, who are the main influencers and people to follow on Twitter

How to target your customers

Learn all about spam, how to post photos, links to websites, how to find articles that relate to what you do.

Twitter tips and Tricks


Create a Twitter strategy for your business 

Arthur Ryan Retail Centre
Dublin Institute of Technology 
Aungier Street 
Dublin 2

Tuesday, 13 January 2015 from 10:00 to 16:30 (GMT)


Website Management and Strategy

Carol Faughnan has extensive experience and knowledge of Web-Design, Content Marketing, Blogging, Social Media Management and Digital Strategy. Working in the industry and developing brands' online presence, Carol has her finger on the pulse. Her enthusiasm and ease of delivery is demonstrated through her popular Training courses

Course content:

This course is for people wanting to launch or manage their own (self-hosted) wordpress website. Pre-course correspondance with the course tutor will ensure that people are a good fit for this corse and to help people with the setup of their wordpress websites on their hosting platform.  As much as possible the tutor will give individual attention to each participant and to their specific marketing challenges.  


Course Outline: 

Getting Started 

  • What are the advantages of having a Website? 
  • Your Marketing Strategy
  • Your current online Presence? 
  • Discussion of Goals and Outcomes 


      Familiarizing yourself with your Website 

  • Logging in 
  • Familiarizing yourself with the Dashboard
  • Editing user profiles
  • Adding user profiles for staff
  • Configuring the Dashboard settings


      Adding the right content to your Website

  • About posts and pages
  • Difference between pages and posts
  • Creating pages
  • Adding Images and thumbnails



  • Creating posts and generating titles
  • Text formatting 
  • Adding and managing hyperlinks
  • Adding Images, 
  • YouTube Videos 
  • Adding a photo gallery
  • Adding post categories and tags


      Customizing your Website        

  • Installing and activating themes
  • Exploring the themes option
  • Installing plugins 
  • Info about various widgets and working with them
  • Setting up custom background and header images


Launching your online presence

  • Submitting the site to search engines
  • Managing users and permission levels
  • Managing comments and controlling spam
  • Backing up your website
  • Search Engine Optimization (SEO)
  • Adding social media options like Facebook, twitter and many more to your website traffic.  


Date:                          Thursday 23rd October 2014

Time:                         10.00am – 4.00pm

Location:                    DIT Aungier Street.  Room1-025

Cost:                          Cost for the full day including lunch is €85 

Materials:                  PC’s available however welcome to bring your own laptop.


 For further information contact Carol at:


To make a booking:



Learn how Twitter can help your business deliver real value.

Expert training from Twitter expert Samantha Kelly (as seen on the Dragons Den and RTE's documentary 'She's the Business'). On this one day training course you will learn how to:

  • ‌Create an account
  • Twitter tips and tricks
  • Security
  • Benefits to business
  • Twitter lingo
  • Create a marketing strategy

When course is completed you will have a marketing strategy for your business and the tools to get your Twitter account working effectively for your business. You will understand the techniques to drive traffic to your site and the tools needed to increase sales.



Trainer Samantha Kelly is the founder of Ireland's weekly top trending hashtag #irishbizparty on Twitter and has a loyal following of over 10,500 followers. Samantha runs other Twitter accounts for business and is very successful with them. She has created a hugely successful online profile through her use of Twitter and is connected with world renowned Forbes top 100 Tweeps e.g. Bill Liao, Ted Rubin and Kim Garst.




Course details:

Date: 5th November 2014

Time: 10am - 4.00pm

Location: Dublin Institute of Technology, Aungier Street, Dublin 2

Room: 1-026 (Ist floor, go through resturant and room 1-026 is on the right hand side)

Cost: €80 (includes lunch)

Materials: PC's available however welcome to bring own laptop

For further information contact Samantha Kelly at: or visit her website at

 To make a booking:


Digital Storytelling for SEO Success

Content marketing is key to online success. Everyone wants to appear on the first page of Google and increase engagement on Facebook but sometimes they don't know how. This practical workshop will help you develop your own content marketing strategy improving your results on search engines while increasing visibility across social networks.

Course Content

  • Content & SEO
  • Online PR
  • Writing Winning Blog Posts
  • Content Marketing for Social Media
  • Video Content
  • Visual Content
  • Developing Your Content Marketing Strategy

Date: new date TBC
Cost: €75.00 (includes lunch)
Places: 12

This one day workshop is ran by Joanne Sweeney-Burke of The Apprentice fame. Joanne runs her own successful media company Mediabox based in Galway. For further information about this course or to make a booking contact Joanne at:

 To make a booking:



Other Workshops:

SEO for Beginners

Aine Bermingham    

This SEO Workshop for Beginners with digital marketing expert Aine Bermingham will cover:

- How the search engines such as Google and Bing decide what results to return
- Why SEO is so important for businesses
- What is keyword research and how to go about it
- The importance of content in SEO
- Simple steps to improve search engine rankings for your website or blog

For enquiries contact:


Blogging for Business

Learn how to blog effectively for your business with Aine Bermingham of Utter Digital in this one day interactive course. Walk away with a wealth of ideas, tools and tips to begin or improve your blogging, and a content plan for your blog.

You will learn:

  • Why you should have a blog for your business
  • How to create a manageable content plan for your blog
  • How to generate fresh and original ideas for your blog content
  • What tools to use to create different content formats
  • How to structure your blog posts
  • How to write a compelling headline
  • How to optimise your blog for search engines (such as Google and Bing)
  • How to promote your blog content and drive traffic to your site

Sign up to our one day interactive workshop conducted by digital marketing expert Aine Bermingham. Course fee includes lunch.

For enquiries contact: