Vahid Soroush

Design Engineer at McLaren Automotive Ltd

Vahid was amongst the group of students who enrolled for the Honours BSc. in Product Design at DIT three years after the programme was introduced. He graduated in 2009 and on his final year he won a number of awards including Peugeot Ireland Automotive Design Competition, Enable Ireland's Assistive Technology Design in addition to DIT's Most Innovative award for his final project. After graduating from DIT, Vahid moved to London to pursuit his post graduate education whilst working as a freelance designer. He finished his MSc. in Automotive Engineering with Distinction in 2011 and is currently working at McLaren Automotive in Woking, UK.

Raised in the bustling city of Tehran, and living his adult years in Dublin and London, Vahid has developed a unique perspective on design. He admires the design work of Dieter Rams and uses Rams' ten principles of good design as a guideline. Vahid believes that a new product should not only be stylish and innovative but also functional. When designed with these ideals in mind, a product will connect with the user. This connection can be achieved through simplicity of form and honesty of design. "There is a beauty in simplicity that everyone can recognise."