James Murphy


James Murphy was born and raised in Dublin City. He holds an MA (2010) and PG. Cert (2008) in Third Level Teaching and Learning, MSc (2004) in Hospitality Management, Mgt Dip (1988) in Bar Management and  LVA Dip (1985) in Bar Operations. James was appointed part-time lecturer in DIT in 1988 and after a successful industry career he was invited to take up a full-time appointment with DIT in 2006. He had also previously lectured part-time with the CDVEC Pearse College, Crumlin, Dublin (1999-2001). James has also delivered lectures to the International Bartenders Association (I.B.A) Training Centres in Italy and the Czech Republic. James has a strong background in the bar and beverage industry in Ireland and abroad, having previously managed at all levels within the licensed industry (1982-2004).  Between 2001 and 2006, James was Education Development Chairman and Expert Judge of the International Bartenders Association (The Global Association responsible for raising standards of bartending, beverage management and mixology).

Since 1990 he has acted as an external examiner to the Licensed Vintners Association, Vintners Federation of Ireland, The Irish Guild of Sommeliers and more recently the London School of Hospitality Management & Tourism based at the University of West London. Prior to undertaking his postgraduate research James served as President of the Bartenders Association of Ireland (B.A.I). He is currently a Professional Member of the Irish Guild of Sommeliers; monthly columnist for over 10 years with Licensing World (The Official Guide to the Drinks and Licensed Industry in Ireland) and a regular contributor to many Irish Hospitality Industry magazines. James is also the author of a number of bar and beverage management books (publications listed below).

Over the years, James has organised many conferences and culinary cocktail competitions, both in the DIT and Internationally. These have included All Ireland Cocktail Competitions (1990-2004), the DIT Annual College Cocktail Challenge (1988 – to date) the largest live cocktail competition in Ireland, the National Bacardi Martini Cocktail Scholarship for Elite Bartenders involving all the Irish Institutes of Technology and Regional Training Centres, the San Pellegrino Sommelier Scholarship (2010-to date). James is a recognised expert in the field of beverages and beverage management education he acts as an expert consultant to DIT's Food Product Development Centre and other international, national and private corporate drinks companies, national broadcasting stations, the international Tales of Cocktails which is held annually in New Orleans (US) and the Irish National Hospitality Awards (judge).

Some of his significant achievements include Gold Diploma - World Champion Bacardi Martini Scholarship for Elite Bartenders (1993); IBA John Whyte Scholarship winner (1993); All Ireland Cocktail Champion (1997,2002,2003); Irish Flair tending Champion (2000,2001); World Irish Coffee Making Champion (2001).


Bar and Beverage Management Education.

Development of Management Training Models for the Licensed, Retail and Hospitality Industries

Oenology and Wine Education.

Current Research Projects

Developing new programmes in post and under graduate degree areas for the bar, beverage management, gastronomy and culinary retail operations fields of study.

Development of Beverage Scholarships and Creative Drinks Mixing Competitions.

Intercultural Communications in the Irish Hospitality Industry.

Published Books

Murphy, J (2015) Responsible sale and service of alcohol for the tourism, hospitality and retail industries, Goodfellow Publishers Limited, Oxford, England.

Murphy, J (2013) Principles and Practices of Bar and Beverage Management, Goodfellow Publishers Limited, Oxford, England.

Murphy, J (2013) Principles and Practices of Bar and Beverage Management – The Drinks Handbook, Goodfellow Publishers Limited, Oxford, England.

Murphy, J (1997) Bartenders Association of Ireland – A History, BAI, Ireland. 

Published Articles

ARROW is the Dublin Institutes of Technology repository website which holds full text copies of all my past monthly copies and papers presented over the last ten years (web link listed below) in National trade magazines and National Symposiums, at present there are nearly 80 articles under my name ‘James Peter Murphy’ and ‘James Murphy’.   

Link to James Murphy publications on DIT Arrow