MSc in Digital Marketing & Analytics


The Programme

DIT’s School of Marketing and The Marketing Institute of Ireland (MII) have partnered to develop this innovative Master’s Degree programme.

The MSc Digital Marketing and Analytics is designed for marketing professionals who are seeking to build their digital marketing knowledge and skills and to further develop their ability to design, implement and measure the effectiveness of marketing strategies.

This programme is delivered by leading marketing academics and digital marketing practitioners, working closely together to ensure an effective blend of theory and practice. A combination of interactive lectures, webinars and skills-based workshops will expose participants to proven strategic frameworks and readily applicable toolkits. While participants will apply their learning throughout the programme, a company-based group project in the final semester will give participants an opportunity to develop and execute an end-to-end Digital Marketing Strategy.


Entry Requirements

2.1 Honours Degree in a business discipline with 2 years’ experience in a marketing role

2.1 Honours Degree in a non-business discipline with 4 years’ experience in a marketing role

*Other applicants will be considered based on their experience, attitude and aptitude


Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place.  Applicants may also be required to attend for interview.



The MSc Digital Marketing and Analytics, a level 9 award on the National Framework of Qualifications, is accredited by Dublin Institute of Technology, a member of the European University Association.


Fees for 2016/17

The fees are €11,750 for members of the Marketing Institute of Ireland and €12,750 for non-members. 


For further information about the MSc Digital Marketing & Analytics contact the programme manager Etain – or call 01-4027151.

Join the conversation with current/future participants, lecturers and practitioners on twitter @DITdigital.




Back to Top

     Find us on Facebook      Follow us on Twitter      Follow us on LinkedIn

Member of the European University Association