Short
Course

Short Course

TFMK1001

Marketing for Hospitality, Tourism & Leisure

Module Aims

The module aims to provide a solid foundation course in the principles of marketing. Its primary aim is to provide the student with a clear understanding and appreciation of the marketing environment, relevant marketing concepts, theories, and current marketing practices in the various sectors of the tourism industry.

Indicative Syllabus

Defining Marketing 
Market Segmentation and Target Marketing 
Marketing Applications 
Marketing Environment 
Marketing Information 
Marketing Planning 
Marketing and Buyer Behaviour 
The Distribution Dimension 
The Pricing Dimension 
The Product Dimension 
The Promotion Dimension

  • At a glance
  • Duration : 12 weeks between mid-January and April. The module is delivered on Thursday from 5.30 - 7.30 p.m. Cost: €460

  • Contact
  • Mary Dineen
  • tourism.hospitality@dit.ie
  • 01 402 4352
  • DIT, Cathal Brugha St., Dublin 1
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