This module will develop the students ability to make decisions, communicate and interact in the field of marketing. This subject will provide an advanced learning situation and give the students the exposure to both intellectual and practical applications in marketing appropriate to an honours degree undergraduate programme.
The aim of the module will be to create an analytical and research driven ethos in relation to strategic marketing issues and to develop competent, flexible and independent marketing oriented individuals capable of providing strategic marketing direction to an organisation.
To read more about the content of this module please click on the Course Details link on the right.
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