Short
Course

Short Course

TFMK3006

Marketing Communications

Module Description

An intensive study, and application of, integrated marketing communications strategy in the context of the hospitality and tourism sector.

Module Aims

To familiarise students with contemporary issues in developing marketing communications strategy. To enable students to apply marketing communications theory to an actual industry example.

To read more about the content of this module please click on the Course Details link on the right.

Please click on the following link to download an application:

Application form part-time courses and modules

  • At a glance
  • Duration : 12 weeks between mid-September and December. The module is delivered on Thursday from 2 - 4 p.m. Cost: €460

  • Contact
  • Follow us on