Short Course


Destination & Product Marketing

Module Description

This module will focus on marketing planning with consideration being given to environmental analysis, competition, developing the marketing mix and implementation issues associated with marketing planning. The theory will be applied to marketing planning in tourism There will be a site visit specific to the module undertaken during the review week.

To read more about the content of this module please click on the Course Details link on the right.

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Application form part-time courses and modules

  • At a glance
  • Duration : 12 weeks between mid-January and April. The module is delivered on Monday from 4 - 6 p.m. Cost: ?460

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