Short Course


Services Marketing & Customer Care

Module Description

This module covers in depth the service element of the marketing mix and in particular examines the important area of customer care in the tourism sector.

Module Aims

The aim of this module is to familiarise students with the various aspects and components of services marketing and to demonstrate the importance of customer care as a marketing tool in the tourism industry.

To read more about the content of this module please click on the Course Details link on the right.

Please click on the following link to download an application:

Application form part-time courses and modules

  • At a glance
  • Duration 12 weeks between mid-September and December. The module is delivered on Wednesday from 4 - 6 p.m. Cost: ?460

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