Undergraduate
Course

Undergraduate Course

DT412

BSc Tourism Marketing

Tourism is one of the world’s largest industries worldwide and it is forecasted as one of the fastest growing global sectors.  Tourism in Ireland and worldwide is a promising area and with this it creates unique and exciting career opportunities. 

The BSc in Tourism Marketing is a great start for those wishing to pursue a career in the vibrant, worldwide, travel and tourism industry.  The programme delves into the principles of marketing and how they are applied to the national and international tourism sectors.   

To find out more about what you will study in the BSc in Tourism Marketing click here.

  • At a glance
  • Level 8 Honours Degree
  • Duration : 4 years full-time

  • Contact
  • Programme Co-ordinator: Louise Bellew
  • louise.bellew@dit.ie
  • 01 402 4468 / 01 402 4352 (School Office)
  • Follow us on


The programme is designed to enable students gain employment in challenging graduate level positions in tourism sales and marketing roles. Graduates with marketing competence can expect to find employment in the marketing function of a variety of tourism enterprises including tourism co-operatives, national and regional tourism organisations, hotels, visitor centres (domestic and international) self-employment, project management, technology management, community development, public sector support and financial institutions. In addition, there are opportunities for graduates in consultancy, research and postgraduate education.   

The B.Sc. Tourism Marketing programme offers students unique networking opportunities with industry throughout the programme, to make contacts for careers in the future.  

To find out more about what you will study in the BSc in Tourism Marketing click here.

Students who have reached the appropriate honours standard have access to a range of Masters Degrees in DIT and elsewhere in Higher Education.  Within the School, there are Master programmes in Hospitality Management (full time or part time), Tourism Management (full time or part time),  or Event Management (full time or part time).

In line with DIT’s well deserved reputation for industry linkages, the course has strong connections with key companies and organisations in the tourism sector. 

  • Students participate in a work placement for six months in second year.  

  • Guest lectures with key industry professionals are a key feature of this course, and highlight the key issues affecting the workplace.

  • Lecturing staff hold positions in key industry associations.

  • Companies actively engage with our careers office to graduates.

  • A number of modules incorporate  field trips to places which will be relevant to their career at industry.