Gordon Geraghty, recent graduate of Event Management has been Highly Commended for his entry into 2016 Undergraduate Awards. As UA Highly Commended Entrants from Ireland, they had been placed in the top 10% of their field globally in The Undergraduate Awards 2016. Gordon submitted a paper to the Undergraduate Awards organisation based on his thesis, which was supervised by School lecturer Dr Ann Conway, after presenting the same paper at THRIC (Tourism & Hospitality Research in Ireland Conference) last year. Gordon's paper is titled The Study of Traditional and Non-traditional Marketing Communications: Target Marketing in the Events Sector. The research was conducted with marketers within the events sector and the findings witnessed the changing effectiveness within traditional marketing methods. Well done to Gordon on this fantastic achievement!