Catherine Gorman

Dr. Catherine Gorman B.Sc MApplSci (EnvSci) MBS PhD has experience teaching and working with the tourism industry in both development and marketing (including some time with Failte Ireland) for the past 21 years.  She  has  also worked in a consultancy capacity for the public sector and private tourism bodies, and work has included the development and evaluation of marketing plans, partnership and network analysis and the development of tourism trails . Prior to her involvement in the tourism industry, she worked as a botanical research assistant in the National Botanic Gardens Dublin.  Catherine lectures in tourism and tourism marketing, culture and heritage, small and medium enterprise, and sustainability.

Research Interests

  • Networking and co-operation/collaborative strategies including relationship management (people, product, place, experience)/marketing
  • Sustainability  and sustainable
  • Eco and environmental tourism
  • Community/rural tourism
  • Culture and heritage tourism

Recent Research

PhD ( 2010) :  Garden Tourism in Ireland : An Exploration of Product Group Co-operation, Links and Relationships, Department of Geography, Trinity College Dublin.

Postgraduate Research Supervision

  • PhD Supervision

Ross Neville : A Phenomenology of Fitness   Abbest Scholarship PhD Commenced September 2007

  • M.Phil Supervision

Barbara Hunter : An Integrated Framework: Towards Quality Rural Tourism. MPhil Thesis (2001), Dublin Institute of Technology.

Recent Consultancy Projects 

Gorman, C. (2007) with Tourism Research Centre, DIT (Jane Stacey, Dr. Kevin Griffin)   Monastic Trails. A Product Development Proposal.   Funded by Fáilte Ireland .

Gorman, C. (2007) with Tourism Research Centre : The Feasibility of Networks in the East Coast and  Dublin tourism area (confidential)

(2005/6) Interreg Funded ( through Tourism Research Centre) ParNetourism : The Exploration of Partnerships and Networks in South East Ireland and South West Wales

Gorman, C. (2006)  Chap 10.  The Use of Relationship Marketing in Developing Network and Co-operative links within Tourism Product Marketing Groups (PMG’s) pp. 149-169 in Tourism Local Systems and Networking eds. Lazzeretti, L. and Petrillo, C. pub. Elsevier.

Gorman, C. ( 2005)  Chap. 7. Co-operative Marketing Structures in Rural Tourism:  The Irish Case  pp. 121-137    in Rural Tourism and Sustainable Business eds. Hall, D, Kirkpatrick and  I, Mitchell, M. pub. Channel View Pub.

Gorman, C. ( 2004)Relationships and Co-operation in Tourism Product MarketingEIASM Workshop on Relationship Marketing January 27th and 28th 2004 Brussels

Gorman, C. (2004)  The Use of Relationship Marketing in Developing Network and Co-operative links within Tourism Product Marketing Groups, ATLAS Conference, Naples 2004

Gorman, C. (2001). Developing a Sustainable Tourist Attraction. Rio+10 Conference Proceedings  2001. UCD.

Gorman, C. (2000). Aspects of Motivation in Initiating Community Tourism – A Case Study - The Tidy Towns Competition. Tourism and the Environment Conference, Proceedings September 2000. Dublin.

Gorman, Catherine and Hunter, Barbara (2000). Rural Tourism Marketing and Quality Tourism. Tourism Times. Tourism Research Centre, Dublin Institute of Technology.

Gorman, Catherine (1999). Relationship Marketing in Tourism. Tourism Times. Tourism Research Centre, Dublin Institute of Technology.

Gorman, C. and Reid, F (1999). Developing Ireland as a Successful Gardens Tourism Destination: The Case of the Great Gardens of Ireland Restoration Scheme. Travel and Tourism Research Association Conference, September 1999. Dublin.

 

 

Recent Presentations and Conferences


Peer reviewed 
Gorman, C. (2008) with Griffin, K.  Ecclesiastical Market Segmentation in the Land of Saints and Scholars at ATLAS Annual conference, Brighton UK, 2-4 July 2008.

Gorman, Catherine (2007) ParNetourism -  Exploring  Partnerships and Networking in Tourism Destinations at Advances in Tourism Marketing Conference Valencia Spain  Sept 9th-12th 2007

Gorman, C. (2004) Relationships and Co-operation in Tourism Product Marketing, EISM Doctoral Colloquioum, Brussels, January 2004.

Gorman, C. ( 2004) The Use of Relationship Marketing in Developing Network and Co-operative links within Tourism Product Marketing Groups (PMG’s)  Atlas Conference, April 2004) Naples Italy


Non peer reviewed


Gorman, Catherine ( 2007)   Landscape and Geotourism: market typologies and visitor needsEuropean Tourism and the Environment Conference:  Promotion and Protection, Achieving the Balance, October 2007Dublin, Ireland

Gorman, Catherine (2001). Co-operative Marketing. Tourism and Leisure in the Third Millenium, May 2001
Gorman, Catherine (2001). Co-operatives and Marketing. South County Dublin Hotel Network, November 2001.


Other


CD ROM
Gorman, C  2002) Rural Tourism in Ireland with ETUP (European Tourism Universities Partnership) European on Rural Tourism.