Alex Gibson

Alex Gibson lectures in tourism and hotel marketing on undergraduate and postgraduate courses in the Faculty of Tourism and Food. His professional experience includes various marketing roles in the UK with Nabisco, Danone and Holiday Inn. Alex has published extensively and is a regular contributor on marketing issues in consumer and trade publications. He is a past-President of the Irish Chapter of Hospitality Sales and Marketing Association International. Alex also presents a weekly radio show on marketing issues called  The Persuaders and also presents The Media Show - a monthly review of media and advertising issues on an Irish cable television network.

Gibson, A Marketing Options in International Hospitality Management ed. Brotherton B., Butterworth Heinemann, Forthcoming 2002.

Gibson A and Nielsen. M (2000). Tourism and Hospitality Marketing in Ireland. Gill and Macmillan, Dublin.

Gibson, A and O'Rawe, M (1998). The Role of the Consumer Travel and Tourism Fair in Vacation Decision Processes. Proceedings of Euro CHRIE Conference, 1998. Oslo.

Gibson, A (1998). Useful Internet Sites for Hospitality Marketers. HSMAI Newsletter.

Gibson, A (1997). Tourism Brand Ireland: positioning a country in: Cases in Marketing Management and Strategy, Jim Ward (ed.). Marketing Institute of Ireland, pp 61-102, Dublin.

Gibson, A (1995). North Clare Leader Tourism. Marketing Management Case Studies 1st Edition. Jim Ward, Tony Cunningham and Catherine KilBride (eds). Marketing Institute of Ireland.

Gibson Alex, Griffin Peter, Mulvey Michael, O'Connor Noel and O'Rawe Mary (1994). Development of a Programme in Tourism at Higher Diploma/Degree Level. Conference Proceedings 3rd Annual International Seminar on Tourism Development, May/June 1994. Phoenix, Arizona.