Mary O'Rawe

Mary O’Rawe lectures in Management, Innovation Management, and Strategic Management on a range of undergraduate and postgraduate programmes. Mary is a graduate of Ulster University where she was awarded the Cornell Scholarship,  and University of Strathclyde.

Mary has lectured on a number of programmes overseas, including Italy, Argentina, U.K., Hungary and the U.S. She is ‘professeur visitant’  at ESSEC Business School, Paris on their MBA in Hospitality Management (IMHI). She has also worked with hospitality companies and rural tourism groups in consultancy roles. Mary is the programme convenor of the AR VR Innovate conference(formerly Augmented Reality European Marketingconference)and panel moderator.

Mary has held a number of roles in the School of Hospitality Management and Tourism, including programme chair, year tutor, subject group leader, orientation and transition co-ordinator, and she chaired the school’s last full review process and has been the IATA/ITAA co-ordinator.

Mary has supervised over 200 undergraduate dissertations and postgraduate dissertations. She was a Cornell University ‘Research Fellow’ in 2002.

Mary developed the award-winning Get Smart! initiative in the school, as part of her work around first-year engagement and success.

Mary has contributed to a range of DIT strategy groups, including TU4D, Learning, Teaching and Assessment, First-Year Experience, E-Learning and Modularisation and has presented regularly at the Learning, Teaching and Technology Centre’s Annual Showcase of Teaching and Learning Innovations.

Awards and nominations

2016: Finalist, European E-Learning Awards, Prague (Get Smart! app)

2015/16: Nominee, ‘Outstanding first-year advocate’, First Year Experience and Students in Transition Society, U.S.A.

2015: U.K. Institute of Hospitality - ‘Research Excellence award’

2015: CHME (Council for Hospitality Management Education U.K.), Best paper award: annual conference, Manchester Metropolitan University, May

2013: D.I.T. College of Arts & Tourism recipient of ‘Teaching Excellence Award’ (overall, presented at DIT graduation)

2013: D.I.T. Teaching Excellence school nomination (student-nominated)

2012: D.I.T. Teaching Excellence Award – College of Arts & Tourism finalist

2012: D.I.T. Teaching Excellence school nomination (student-nominated)

2011: D.I.T. Teaching Excellence school nomination (student-nominated)

2010:  Recipient of Conul Highly Commended Award for information literacy

2009/10: D.I.T. Teaching Fellowship recipient 

  • Innovation management in hospitality, tourism and event organisations
  • Disruption and innovation
  • Consumer decision-making at travel fairs (including commercial research at the Holidayworld annual travel show, Dublin)
  • Advances in pedagogy and curriculum in higher education
  • Augmented reality in business and higher education
  • Student transition and engagement
  • Teaching and learning

Chapters in edited books

O’Rawe, M. (2009) ‘Accommodating the business traveller; is product innovation enough?’, in Celuch, Krzysztof & Rob Davidson (eds.) Advances in business tourism research, ATLAS,    ISBN: 978-90-75775-39-6.


O'Rawe, M. (2002) ‘Moving beyond product innovation in tourism: Benefits and challenges’, In N. Andrews, S. Flanagan & J. Ruddy (eds.), Innovation in tourism planning (pp. 137-149). Dublin, Ireland: Tourism Research Centre, Dublin Institute of Technology.


O’Rawe, M. (2000) ‘Product and process innovation’, in A. Gibson and M. Nielsen (eds.), Tourism and Hospitality Marketing in Ireland, Gill & Macmillan, Dublin.


O’Rawe, M. (2016) ‘Using augmented reality in a higher education curriculum: gimmick or glory?’, World Education Congress, Dublin.

Bermingham, N., Prendergast, M., Boland,  T., O'Rawe , M. and Ryan, B. (2016) ‘Developing Mobile Apps for Improving the Orientation Experience of First Year Third Level Students’, 8th annual International Conference on Education and New Learning Technologies, Barcelona, July.

O’Rawe, M. (2016) ‘Engaging the Gen. Y Student: Curriculum, Innovation and Challenges’, Council for Hospitality Management Education, Annual Conference, Ulster University, Belfast, May.

O’Rawe, M. and Gibson A. (2016) ‘Augmented reality and the events curriculum: the students’ perspective’, Perspectives on Business Realities of AR and VR, Conference hosted by Manchester Metropolitan University Creative Augmented Realities Hub and DIT School of Hospitality Management and Tourism, April.

O’Rawe, M. and Gibson, A. (2015)AR and Education: Integrating into the curriculum’, IFITT talk@ ManchesterManchester Metropolitan University, November 25th.

O’Rawe, M. (2015) ‘Diagnosing Disruption. An exploration of ‘disruptive innovation’ theories in the hospitality industry’, CHME, Manchester Metropolitan University, May.

O’Rawe, M. (2015) ‘Curriculum, classroom, culture and connectedness’, Higher Education in Transformation, (Heit), Dublin Castle, March.

O’Rawe, M. (2015) ‘"Apps and Gaps". Student and lecturer perceptions of how apps can promote successful transition to first-year undergraduate study’, National Seminar Series, National Forum for the Enhancement of Teaching & Learning in Higher Education, Dublin, February.

O’Rawe, M. (2014) ‘Getting Smart about the first-year undergraduate experience’, 33rd Annual Conference on The First-Year Experience, University of South Carolina, San Diego, February.

O’Rawe, M. (2013) ‘Laggards no more’. The ‘disruptive’ potential of technological innovations in business tourism’ ATLAS Business Tourism Special Interest Group Conference, Dublin, November.

O’Rawe, M., Boylan, F. And O’Keefe, M. (2011) ‘A consideration of the shift in lecturer roles: fostering key skills and competencies in higher education today’, Positive futures for higher education; connections, communities and criticality, SRHE (Society for Research in Higher Education), Newport, U.K.

O’Rawe, M. (2011) ‘Get Smart! An evaluation of an initiative in personal and professional development among first-year undergraduates’, D.I.T. Teaching Fellowship Report , HEA SIF 2 – DRHEA project , Jan. pp.65-71.

O’Rawe, M. (2010) ‘Can we be friends? Social networking and student engagement in an academic environment’, THRIC, Conference proceedings, Shannon College of Hotel Management. THRIC.

O’Rawe, M. (2008) ‘Getting Smart! about curriculum design’, THRIC, Institute of Technology, Tralee.

O’Rawe, M. (2007) ‘Creativity in the event space’, NEO Ireland, Mansion House, Dublin.

O'Rawe, M. (2002) ‘Moving beyond product innovation in tourism: Benefits and challenges’, ATLAS conference, Dublin.

O’Rawe, M. and Gibson, A., (1998) ‘Assessing the role of the consumer travel fair: a longitudinal study approach’, H.S.M.A.I./ Eurochrie Spring ‘98 Conference of Hospitality Sales and Marketing, Oslo, May.

O’Rawe, M. (1997) ‘Innovation and Rural Tourism - the key to sustainability?’ ATLAS annual conference proceedings, Portugal, September.

O’Rawe, M. (1997) ‘Managing Innovation and Creativity in Rural Tourism’, LEADER II Publication, Dublin, October-November.

Poster presentation

O’Rawe, M, O'Keeffe, M. Harvey, J.  Gabaudan, O. and M-J González, (2011) ‘Using wikis, blogs and social networking tools to enhance collaboration and participation’ (Poster), 26th Annual Ascilite International Conference, Auckland, New Zealand.

Selected national newspaper contributions, professional industry publications and academic supports


O’Rawe, Mary (2016), ‘Handy apps for learning: Don’t catch ‘em all, but some apps help’, Irish Independent (Going to College supplement), August 22nd, p. 19


O’Rawe, Mary and Murphy, Brian, (2016 & 2015) ‘The Right Way to Write’ School of Hospitality Management and Tourism first-year writing guide, DIT.


O’Rawe, Mary (2015) ‘College Life: How to build good learning habits for your college studies’ Irish Independent, August 17th, p. 18.


O’Rawe, Mary (2015) ‘College Life: Technology assist all of the shiny, ‘appy’ people’, Irish Independent, August 17th, p. 19.


O’Rawe, Mary (2015) ‘Should hoteliers be afraid of Airbnb?’, Hotel & Restaurant Times, Dublin, June/July, p. 45.


O’Rawe, Mary (2015) ‘Midlands can be the tourism playground for Irish and British families’ Hotel & Restaurant Times, Dublin, April p 11.


O’Rawe, Mary (2014) ‘Making the academic transition to college’, Irish Independent, August.