For my window display in M&S, I decided to go with a youthful, fresh pastel look. I wanted to keep to it the M&S standards while being fun and creative, and bringing something a bit different to the brand. The idea is that the mannequins in the window are able to see the accessories suspended around them and are quite intrigued by them. I decided to do an SS15 pastel photoshoot and use a real person in the window as M&S often use real people and famous faces in their campaigns. This not only sells a product, but also a desirable lifestyle.