Michelle Geoghegan

Royal Construction Branding

This brand was developed as a college project and a live brief. The client was starting up his own construction business and wanted a brand identity that would serve his needs now and in the future. It was to be applied to a wide range of items such as business cards, flyers, work vans, signage, clothing, social media and a website. The client and I both agreed that the core values of the company were to be high quality, trust and character. These values would be visualised in a finely crafted logo, careful crafting of the typography, clean photography and high quality printed materials.