Dylan MacKay

Vélo Rules

 “Design is a language of exclusion...Graphic designers have the opportunity to influence the way people are informed...”
- Evan Rowe , 2008

Vélo Rules is a self initiated brief exploring the idea of exclusion in todays culture. As cycling increases in popularity so does its exclusion and elitism. The main source of this exclusion comes from the written “Rules” by the vélominati. Using these rules and extracting the valuable information the goal was to create an informational and cultural hub for every type of cyclist. The app explores the visual potential for these rules and displays each one with its own visual, written and moving information. With the focus on interface and experience design it makes learning about cycling user friendly.