Beaux Lane House
The aim of this project was to convert an existing building into a wholesale department store with a focus towards disposable fashion. Creating an environment which allows fashion wholesalers an opportunity to locate to a purpose built environment of showrooms, warehouse facilities and office units under one roof, while also offering business to business fashion buyers a range of choice within one location. In addition the design incorporates public retail outlets, a double height restaurant, a catwalk for seasonal events and a media area to showcase upcoming fashion trends. After investigating the fashion industry, I decided to base my concept on curved forms and geometric lines based on hanger design which play a play a prominent role within retail interiors.