Tokuma Japan Communications
This project explores the recent Western interest in Japanese pop music and looks at it's potential expansion into the European music market. It uses Tokuma Japan Communications, one of Japan's leading record labels, as the vessel to do so. The interior combines both public and private settings; containing office spaces for the different departments within the record label and housing a museum, open to the public, that showcases the latest technologies and fashions used in contemporary J-pop performances and music videos. Research into the intricate choreography that accompanies many j-pop performers in live settings led to an interior inspired by robotic and calculated body movement. The overall aim was to create an interior for the record label that reflected the sound of J-pop in a clever and enticing way to the European market. The accompanying visual shows the main museum space.