Digital art costs too much and takes too long to make. This is because many of the processes are still carried out manually. Think about creating a crowd scene where each individual is created by hand. Doing this entirely manually is both time-consuming and expensive, and it does not take advantage of the power of computers and artificial intelligence.

The innovation is software that uses computer algorithms to create variants of an original piece of art. It uses machine learning to create new variants of that original ‘seed’ and thus assists the digital artist to create new works efficiently and quickly. Delivered as a cloud-based service, the artist uploads the seed art and the algorithm generates variants.

Artomatix grew out of Chief Technology Officer Dr Eric Risser’s PhD at Trinity College Dublin. Dr Risser founded the company in March 2014 with Neal O’Gorman and Bart Kiss, and the company has grown with the support of DIT Hothouse, Enterprise Ireland and the National Digital Research Centre (NDRC) among others. Artomatix won the NVIDIA Early Stage Challenge in 2015 and closed a €2.1 million seed round in early 2017.

Artomatix technology is now being used by companies to create 3D digital art for immersive applications, including using augmented reality to enable potential customers to ‘see’ their products in various environments.

Artomatix participated in New Frontiers. The company, which now employs 17 people, moved into the DIT Hothouse Incubator at DIT Grangegorman in autumn 2016.

“The DIT Hothouse Incubator has provided us with a really great office, everything is new and very modern and convenient, and features such as the communal meeting rooms really suit start-ups. It works for us as it is a turnkey solution - they take care of the facilities we need like Internet and security and cleaning services, and we can concentrate on growing the business.”

Dr Eric Risser, CTO Artomatix