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Principal Programme Facilitators

Dave Stein is DIT Adjunct Professor of Sales and Sales Management, and CEO of ES Research Group, a business advisory firm that helps evaluate, implement and measure sales improvement programmes. Through his past work as a sales consultant, coach and trainer, Dave offers a unique view of sales methodologies and training approaches. Dave is Author of How Winners Sell: 21 Proven Strategies to Outsell you Competition and Win the Big Sale (Kaplan Press 2004).

Lynette Ryals is Professor of Strategic Sales and Account Management at Cranfield University. Prior to researching and teaching sales, Lynette was a fund manager and stockbroker, later working on corporate development and acquisitions.

Brian English is the founder of Qupact International and has over 15 years experience in sales and marketing. His PACT™ program guides companies through the complex task of setting up and managing third party channels in international markets.
Paul O’Dea is CEO of Select Strategies, a consulting and education firm that helps companies who are striving to grow revenue. Paul is co-author of Select Selling (Oaktree Press 2004).

Laurence Williams has an extensive record in the sales and marketing environment and is responsible for the Sales Directors Programme at Ashbridge. He works with clients internationally to develop their business, marketing and commercial strategies.

Michael McGowan is Managing Director of the Irish branch of DEI Management group, a company specialising in training professional salespeople. He has worked with many local and international companies and has a no-nonsense, direct and honest approach to selling and sales training.

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