Teresa Hurley

‌Title: Head of School of Management‌


Location Address & Room No: DIT, Aungier Street, Room 3099
Telephone: 01-4023009

Email: Teresa.hurley@dit.ie 
Qualifications: PhD in progress, MA, BA Marketing
Teaching Interests: Sport Management, Marketing, Customer Service
Research Interests: Relationship Marketing, Customer Retention, Sport Management, Health and Exercise

Peer Reviewer

European Association of Sport Management Journal 2006 - 2009
International Council for Health, Physical Education, Recreation, Sport and Dance (ICHPER.SD) Journal 2006 - 2009
Academy Marketing Conference July 2006

Publications

  • Hurley, T. (2006), “Strategies to Promote Behavioural Change” National Fitness News Vol. 9, Issue 2, May, pp. 32-33.
  • Hurley, T. (2006), “Customer Exit: An Analysis of Why Members Discontinue Membership of Health Clubs” National Fitness News Vol. 9, Issue 3, September, pp.38-39.
  • Hurley, T. (2006), “Sport Matters in Ireland” Sports Marketing Quarterly Journal. International Section, Autumn.
  • Hurley, T. (2006), “Sport Matters in Ireland” Sports Marketing Quarterly Journal. International Section, Summer.
  • Hurley, T. (2005), “Managing Customer Retention in the Health & Fitness Industry: A Case of Neglect”, Irish Marketing Review, Vol. 17, No. 1&2,  2005.
  • Hurley, T. (2005), “Sport Matters in Ireland”, International Section of Sports Marketing Quarterly Journal, Autumn, 2005.
  • Hurley, T. (2005), “Managing Customer Retention in the Health & Fitness Industry: A Case of  Neglect”, Irish Marketing Review, Vol. 17, No. 1&2
  • Hurley, T. (2005), “Sport Matters in Ireland”, International Section of Sports Marketing Quarterly Journal, Summer, 2005.
  • Hurley, T. (2005), “Customer Retention – Practice and Application by Irish Leisure Facility Managers”, National Fitness News Journal, Vol. 8, Issue 3, September, p.30.
  • Hurley, T. (2005), “Sales Management – How to Win More Customers”. National Fitness News Journal, Vol. 8, Issue 2, May, pp.30-31.
  • Hurley, T. (2005), “The Retention Intervention – A Strategic Approach to Managing Customer Retention for Leisure Facility Managers”, Leisure Management Ireland Journal, Spring, pp. 14-15.
  • Hurley, T. (2005), “Getting the Marketing Mix Right”. National Fitness News Journal, Vol. 8, Issue 1, January, p.30.
  • Hurley, T. (2005), “Customer Retention – Practice and Application by Irish Leisure Facility Managers”. Leisure Management Ireland Journal, January, pp.15-16.
  • Hurley, T. (2004), “Failing to Plan is Planning to Fail – 12 Steps to a Strategic Marketing Plan”, National Fitness News Journal, Vol.7, Issue3, September, p.28.

International Conference Papers

  • Hurley, T. (2009), “Marketing Strategies for Maximum Success”, Invited Guest Speaker, ILAM/IHRSA Conference, Dublin, October, 2009.
  • Hurley, T. (2009), “Combining customer retention and exercise adherence for best results”, European Association Sports Management Conference, Amsterdam, September, 2009.
  • Hurley, T. (2009), “A Healthy Approach to Exercise Adherence”, PEPAYS, Conference, Limerick, June, 2009.
  • Hurley, T. (2006), “Exit Analysis: A Demand & Supply Perspective in the Health and Fitness Industry” European Association for Sport Management, Cyprus, September 9th 11th 2006.
  • Hurley, T. (2006), “Exit Analysis: The Lapsed Member Market in the Health and Fitness Industry” Academy of Marketing Conference, London, July 7-10th 2006.
  • Hurley, T. (2005), “Why Members Discontinue Membership of Health Clubs” 8th European Network of Sports Science, Education and Employment (ENSSEE) Forum, Limerick University, Ireland, 1st – 4th September, 2005.
  • Hurley, T., Styles, A., Baker, R.E., (2005), “The Special Olympic World Games –  Volunteerism”, 8th European Network of Sports Science, Education and Employment (ENSSEE) Forum, Limerick University, Ireland, 1st – 4th September, 2005.
  • Hurley, T. (2005), “Why Members Quit Health Clubs”, European Association for Sports Management Newcastle, UK, September 7th – 10th 2005.
  • Hurley, T. (2005), “Customer Exit – An Analysis of Why Members Discontinue Membership of Health Clubs and the Effectiveness of Reactivation Programmes on the Lapsed Member Market”. Paper presented at The Academy of Marketing Conference, incorporating The 5th American Marketing Association/Academy of Marketing Joint Biennial Conference, Dublin Institute of Technology, July 4-8th, 2005.
  • Hurley, T. (2005), “Internal Marketing and Customer Retention in the Health and Fitness Industry”, Paper presented at The Academy of Marketing Conference, incorporating The 5th American Marketing Association/Academy of Marketing Joint Biennial Conference, Dublin Institute of Technology, July 4-8th, 2005.
  • Hurley, T. (2005), “Customer Exit – An Analysis of Why Members Discontinue Membership of Health Clubs”. Paper presented at The North American Society For Sports Management (NASSM), Regina, US, June 4th.
  • Hurley, T., Styles, A., Baker, R.E., (2005), “The Special Olympic World Games – An Analysis of Volunteer Recruitment and Retention”. Paper presented at The North American Society For Sports Management (NASSM), Regina, US, June 4th.
  • Hurley, T. (2004), “Customer Retention in the Health and Fitness Industry”. Paper presented at The North American Society For Sports Management (NASSM), Atlanta, US, June 2nd – 5th
  • Hurley, T. (2004), “Sports Management in Ireland”. Presented at The North American Society For Sports Management (NASSM), Atlanta, US, June 2nd – 5th
  • Styles, A., Baker, R.E., Hurley, T. (2004), “Special Olympics – A Case Study”. Paper presented at The North American Society For Sports Management (NASSM), Atlanta, US, June 2nd – 5th
  • Hurley, T. (2004), “Internal Marketing in the Health and Fitness Industry”. Paper presented at the European Association for Sports Management Conference, Ghent, Belgium, September 22-25th
  • Hurley, T. (2004), “The Retention Intervention – How To Get and Keep More Customers”. Paper presented at the Institute of Leisure and Amenity Management (ILAM) Conference, Kilkenny, October 13th-14th

Professional Conference Presentations

  • Hurley, T. (2005), “Career Opportunities, Pathways from Education”, Paper presented at the ILAM National Conference, Killarney, October, 19th –20th, 2005.
  • Hurley, T. (2003), “Marketing Beauty, Health and Fitness” Paper presented at the National Beauty Convention, Dublin, September, 2003.
  • Hurley, T. (2001), “Retention Strategies in the Health and Fitness Industry”. Paper presented at The Leisure Ireland Show, Dublin, April, 2001
  • Hurley, T. (1999), “Making Your Mark with Marketing”. Paper presented at The Leisure Ireland Show, Dublin, April 8th-9th, 1999.
  • Hurley, T. (1999), “An Effective 10 Step Marketing Programme,”. Paper presented at the ILAM Sports Club Management Conference, Westmanstown Sports Club, Dublin, June 26th, 1999.

Representative Boards/Industry Links/Experience

  • External Examiner at Tralee Institute of Technology &  Enniscorthy VEC
  • Research Matters Editorial Board at Waterford Institute of Technology
  • Reviewer for peer reviewed academic journals/conferences  
  • Football Association of Ireland Club Licensing Appeals Board
  • Institute of Leisure and Amenity Management (ILAM) Board & Educational Committee
  • National Cert Exercise & Fitness Advisory Board & Examiner
  • Author of Business Matters for the National Fitness News Journal
  • Contributor to the International Section of Sports Marketing Quarterly    
  • Recreation Educators Forum (REF) Chairperson and member
  • Chairperson University College Dublin Women’s Soccer Club
  • Irish Sports Council Task Force for Women in Sport
  • National Coaching & Training Centre Player/Athlete Rep

Professional Membership

  • Academy of Marketing
  • North American Society of Sports Management (NASSM)
  • European Association of Sports Management (EASM)
  • Institute of Leisure and Amenity Management (ILAM)
  • National Certificate Exercise Fitness (NCEF)

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