Conor Horan, BBLS, MBS (Marketing)
School of Marketing,
Faculty of Business,
Dublin Institute of Technology
Tel: +353 1 402 7146.
Fax: +353 1 402 7198.
Conor is a research methodologist, who has previously lectured and researched in the Smurfit School of Business (UCD), and as a guest lecturer at the Czech University of Life Sciences.
Conor joined DIT after previously working with the Goldenpages Ltd. where we was responsible for the development of Golden Pages Online and CD Rom. Following on from this Conor worked with Woodgrange Technologies where he was a Project Manager for the Irish Times Business 2000 project.
Conor has an honours Master in Business Studies (Marketing) from the Smurfit School of Business and a Bachelors in Business and Legal Studies. He has researched in the area of online marketing and e-commerce strategy. His Phd research is in the area of Inter-Organisational Knowledge Creation and Markets-as-Networks. Conor is also a member of the Industrial Marketing & Purchasing Group (IMP). Conor is currently completing his PhD at the University of Strathclyde, Glasgow.
Conor has taught a range of courses from Marketing Management to Business Research Methods. He is also published in a number of referred journals including the Journal of Business Research, Journal of Strategic Marketing and Industrial Marketing Management.
McLoughlin, D. and Horan, C (2000) “The Production and Distribution of Knowledge in the Markets-as-Networks Tradition”, Journal of Strategic Marketing,Vol 8, pp89-103 (2000)
McLoughlin, D. and Horan, C. (2000) 'Business Marketing: Perspectives from the Markets-as-Networks Approach', Industrial Marketing Managment, Vol 29 (4) pp285-292 (2000).
Horan C., Research Topic Selection & Development: Suggested Guidelines for the Student Researcher, Chapter 2 in Approaches to Qualitative Research: Theory and its Practical Application, Hogan J., Dolan, P. & Donnelly P. (eds), Oak Tress Press 2009.
Crowley et al, Qualitative methodology Discussion, Chapter 11 in Approaches to Qualitative Research: Theory and its Practical Application, Hogan J., Dolan, P. & Donnelly P. (eds), Oak Tress Press 2009.
D. McLoughlin & Conor Horan (eds): Proceedings of the 15th International Conference on Industrial Marketing and Purchasing, Dublin, Ireland, CD, September 2nd - 4th, 1999.
Horan, C. (2001 - 2002), Irish Times Educational Business Resource 5th & 6th Editions, (6th Edition, forthcoming September 2002) – www.business2000.ie
Other Publications Conference Papers
Horan,C., McLoughlin,D., De Burca,S. (1998): "A Preliminary Assessment of the Impact of IMP Literature on Scholarly Research: A Citation Analysis." Proceedings of the 14th Industrial Marketing and Purchasing Group Conference, Turku, Finland.
Horan,C. (1998): “Bibliometrics: Methodological Applications for the Assessment of Marketing Integration”. Proceedings of the American Marketing Association 1998, Marketing Exchange Colloquium. International Marketing Strategy Conference. Vienna, Austria July 1998.
Horan,C. De Burca,S. (1998): "An Interaction Approach to the Client-Broker Relationship in Irish Financial Services". Work in Progress Paper presented at the 14th Industrial Marketing and Purchasing Group Conference, Turku, Finland.