MSc Marketing Executive Part-Time - DT375
Programme introduction
The programme is specifically designed for learners with relevant undergraduate academic qualifications and an average of five years industry experience.
This programme offers an opportunity to up-skill and enhance your functional and managerial skillset and is designed to serve as a vehicle for career acceleration and transition for participants.
At a glance
Start Date |
22nd January 2013 |
Closing Date |
September 2012 |
Programme structure |
8 modules over 4 semesters and the completion of a work based consultancy project |
Attendance |
2 evenings per week, Tuesday & Thursday, 6-9pm |
Programme Length |
2 years part time |
Location |
College of Business, Aungier Street - view map here |
View our Academic Calendar here.
Do you have?
A business related degree
|
|
5 years work experience in
|
|
A desire to upskill and to accelerate your career |
|
Then you are eligible for this programme. To discuss further contact aileen.kennedy@dit.ie phone
01 402 7150 or click here to apply online.
Programme Content
The programme structure provides for an up-skilling and deepening of functional Marketing knowledge and expertise in the first year, through modules focusing on Contemporary Marketing Matters, The Global Marketplace, Integrated Marketing Communications (IMC) and Digital Media and Brand Management.
The progression to year two focuses on moving from a Marketing specialist perspective with functional knowledge in year one to a business generalist and strategist with leadership and strategic organisational insights in year two.
The modules in year two are Strategic Management, Marketing Metrics: A Financial Perspective, Innovation and Commercialisation and Change Management and Leadership.
The study programme culminates in the completion of a work based Consultancy Project which offers you the opportunity to conduct a significant self-directed piece of individual primary research tailored to your own career and business aspirations.
What our graduates say
We’re confident that this programme will have a real impact on your performance and your career. Here’s what some of our graduates have to say:
“In my experience the MSc Marketing (Executive) was a very worthwhile and enriching programme. Modules like Contemporary Marketing Matters and Innovation and Commercialisation, to name but two, proved especially relevant and beneficial to me in a professional capacity. The dedication of the programme lecturers, the various programme modules and the ongoing interaction and group work with classmates from a variety of industries made for an intensive yet very rewarding experience. I would have no hesitation in recommending the programme to any marketing professionals seeking practical, strategic insight into the latest marketing theory and practice”.
Ronan Mc Cormack, Product Manager, Sony Computer Entertainment Ireland
“In my opinion the MSc. Marketing (Executive) delivered an up-to-date perspective upon the work of marketing today. It allowed me to engage, not just with the latest thinking on the subject, but with the life-world of fellow marketers.
Participation in the programme was an investment that has already paid for itself many times over. I wholeheartedly recommend this programme for anybody wishing to upgrade their skills, or who want to take a more market-led approach to their role, whether they are marketers or managers within a marketing environment”.
Jim Higgins, Area Sales Manager, JVC Europe.
Assessment
This programme is offered on a part-time basis. It involves four semesters of course work and the completion of an individual consultancy work-based project.
There are eight core taught modules in the Masters in Marketing (Executive) programme. Each module is three hours lecture content per week for 12 teaching weeks per semester. The programme requires attendance two evenings a week.
Location
School of Marketing, College of Business, DIT Aungier Street, Dublin 2.
Timetable / Hours
The programme is delivered two evenings a week, Tuesday and Thursday, from 6-9pm in the College of Business, DIT Aungier Street, Dublin 2.
Entry Requirements
Minimum second class honours degree (2.2 or higher) from a business or marketing discipline or an equivalent professional qualification with appropriate grades.
And
Five years work experience in a Marketing related role or function within an organisation. This can include experience in sales, customer service/care, administration of marketing activities, branding, advertising, market research, distribution, services marketing and other relevant marketing activities.
In the case where a candidate has achieved a Level 8 award (degree level) by pursuing a part-time degree course while continuing to work, the work experience can be accumulated in tandem with the degree programme.
Award
Graduates are eligible for the award of M.Sc. Marketing (Executive) from the Dublin Institute of Technology (DIT).
Frequently Asked Questions
Who is this programme for?
This programme offers an opportunity to up-skill and enhance your functional and managerial skillset and is designed to serve as a vehicle for career acceleration and transition for participants.
Does the programme have Industry links?
The M.Sc Marketing (Executive) programme is run in partnership with the Marketing Institute of Ireland. A fee reduction is available to members of the MII.
Who do I contact for further programme details?
Aileen Kennedy
Programme Co-ordinator
School of Marketing
College of Business
T: 01 402 7150
E: aileen.kennedy@dit.ie
How do I apply?
You can apply through the online system here.
How many participants will there be?
The cohort will be limited to 20 -25 participants to facilitate an interactive and participative learning environment.
When does the programme begin?
Semester 1 of the programme for 2012 begins on 31st January 2012 and runs every Tuesday and Thursday evening over a 13 week semester. View our Academic Calendar here.
What is the Marketing Seminar Series?
This Marketing Seminar Series will provide a forum for industry speakers and practitioners to engage participants on contemporary issues in the Marketing sphere.
During the programme participants have several chances to become exposed to leading companies and practictioners as well as leading academics in the field of Marketing.
What is the Consultancy Project about?
The Consultancy Project is a distinctive component of the learning process of the programme and is an individual piece of work. Most participants will probably complete the project on behalf of their own sponsoring organisation. The Consultancy Project is a significant piece of individual research which is largely self-directed and self-motivated.
How will the programme be delivered?
A diverse and challenging range of learning experiences in which you can explore an appropriate body of knowledge are used. Delivery methods include lectures (including specialist knowledge lectures through the Marketing Seminar Series), assessments (including case studies, literature reviews and reflective learning practices) and self-study (including technology-aided learning, library work, projects and self-directed study).
What are the aims of this programme?
There are several key aims underpinning the M.Sc. Marketing (Executive) programme:
- To deliver an innovative programme of directed and self-directed learning at an accelerated pace, based on a collaborative learning platform, to enable high calibre post-experience graduates to achieve career acceleration and transition.
- To demonstrate an advanced knowledge and critical appreciation of the theory and practice of Marketing, both in the context of the functional area and in relation to the integration of Marketing in a cross-functional and broader managerial organisational context.
- To further develop and enhance high-level group interaction skills and problem solving orientation in both the learning and operational business environment.
What are my take-aways from this type of programme?
The key objectives of this programme are as follows:
- To provide perspectives, strategies, frameworks and concepts to anticipate challenges and seize opportunities presented by changes in Marketing practice and management.
- To develop a systematic understanding and critical appreciation of Contemporary Marketing management concepts and theories.
- To build, integrate and extend knowledge and understanding of doing business in a global context.
- To develop a critical appreciation of Integrated Marketing Communications theory and practice in the context of rapid technological change.
- To develop a knowledge and appreciation Brand Management from a holistic and interdisciplinary perspective. To accumulate expert knowledge and tutelage in the practice of Brand Management.
- To develop a systematic understanding and appreciation of Strategic Management conceptual frameworks and analytical techniques.
- To create and extend knowledge and understanding of concepts and theories of Change Management within dynamic organisations and the how theories of leadership can be applied and be effective within such fluid parameters.
- To provide the learner with an in-depth understanding of innovation and commercialisation to enable management of innovation at both a tactical and strategic level within the organisation.
- To develop operational competence in financial analysis needed to underpin Marketing leadership and business decision making.
- To utilise a variety of pedagogical approaches to create a learner with rigorous conceptual understanding and enhance interpersonal and leadership qualities.
- To develop in participants a capacity for self-directed learning that will facilitate further academic and professional development as part of a commitment to life long learning.
EU Fees for 2011/2012*
*The fees outlined for each course are provisional and are subject to change
DT375 - MSc in Marketing (Executive): €5,650 per annum (reduction for MII members).
