Academic journal, founded and edited from DIT, celebrates 20 years of publication
Irish Marketing Review was launched from DIT in 1986. As a peer reviewed scholarly journal in the field of marketing, it enjoys a strong national reputation and a growing international stature.
In what is a unique academic-practitioner partnership, the journal is provided to members of the Marketing Institute of Ireland, the discipline's professional body, as a membership benefit.
Welcoming this latest issue, the chief executive of the Marketing Institute, Tom Trainor, said 'Irish Marketing Review is at the leading edge of marketing thinking and practice on the island'.
This special issue examines relationship marketing and business networks throughout the island of Ireland. Complimentary copies of this issue are available from the editor of Irish Marketing Review over its 20 years, Aidan O'Driscoll, school of marketing (email: firstname.lastname@example.org).