Praise from SMEs for DIT Sales Management course

A part-time Sales Management programme accredited by the Dublin Institute of Technology (DIT) for SMEs has been highly commended by the sixty senior sales personnel who are currently completing the programme in Dublin, Tralee and Sligo. The SalesWISE programme which was developed by DIT in conjunction with FÁS, has been described in glowing terms by participants as 'brilliant', 'critical' and 'highly applicable'.

The programme, which focuses on sales management, sales process and sales strategy for the domestic market, runs for two days a month over eight months. Modules are delivered by a select group of top trainers including Paul O'Dea of Select Strategies, Michael McGowan of DEI Management Group and Dr Laurence Williams of Ashridge Management College in the UK.

Programme Director Laura Cuddihy is keen to stress the practical nature of the course. 'In developing SalesWISE we aimed to fill a critical knowledge gap amongst SMEs of the practical sales tools and strategies that drive sales performance and business success. The feedback from our current participants has been extremely positive and their training has already impacted on the way that they do business.' she said.

DIT is currently taking registrations for the next SalesWISE programmes which will run for groups of thirty senior sales people in Dublin north, Dublin south, the Midlands and Cork from March 2007. FÁS has cited the national importance of the initiative and will fund participation in the programme by 75%, bringing the bottom line cost to €1800. This amounts to just €113 per day's training. Value for money is further boosted with the addition of a dedicated coaching intervention for each participant which aims to embed the participant's learning and ensure knowledge transfer to the business. The programme is accredited and leads to a Diploma or Post Graduate Diploma in Sales Management from DIT (depending on the participant's prior qualifications). Graduates may also opt for further FÁS funded study leading to a Masters in Sales Management.

To learn more about the SalesWISE programme and to read testimonials from current participants visit www.saleswise.ie

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