Conference of the Irish Marketing Teachers' Association  meets at DIT

14 May 2004:

Delegates from all Irish Universities and Institutes of Technology, as well as delegates from HETAC affiliated colleges, gathered in DIT Aungier Street this week for the annual conference of the IMTA (Irish Marketing Teachers' Association).

The President of DIT, Professor Brian Norton addressed the opening session of the Conference on Thursday morning.  Welcoming the delegates from all over Ireland, north and south, he said DIT was delighted to host the IMTA conference.  He said the Institute was extremely proud of the track record of its School of Marketing, which is the largest in the country and offers the longest established Marketing Degree.

Kate Ui Ghallchoir introducing a guest

Kate Ui Ghallchoir, Head of DIT's School of Marketing and conference host, said that the conference theme of 'Marketing Interfaces' was recognition of the need for a cross-disciplinary orientation, both with the marketing domain and between Marketing and other disciplines.   "An effective marketing capability is crucial to the long-term economic growth of Irish business and the Irish economy. As Ireland competes in the knowledge-driven global economy, education plays a crucial role in this competitive environment. Marketing teachers, the persons charged with the responsibility of developing this capability in your students, play a particularly vital role in economic growth and wealth creation."

During the conference, a number of awards were announced, including the A. C. Cunningham Award for Lifelong Contribution to Marketing Education which was presented to Professor Jim Ward, Vice-President of NUI Galway.

In addition to the very interesting programme of speakers, delegates also enjoyed an informal barbeque which was hosted in the courtyard in Aungier Street, with music provided by 'The Crash'. 

Picture: The courtyard barbeque

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