Drinks all Round for the MSc in Advertising Class of 2006

Dublin, 8th June 2006:  Congratulations must be extended to the students of the MSc in Advertising as they were chosen by Diageo to pitch for a new Irish Budweiser advertising campaign. The class of 25 advertising students were divided into two advertising agencies, Jam and Alchemy, who then pitched their ideas to Diageo. The pitches are a culmination of a challenging year's study of advertising theory and practice, taught by some of the leading practitioners in the advertising industry.

The concepts devised by the student teams may be used by the company in future Irish Budweiser campaigns, if they are successful in their pitching. 'It would be a long shot - the reality is Diageo employs the biggest advertising agencies in the world - but it's still a real brief from a real client and senior people from the industry will be watching' says course lecturer Brian Ross. 

Each student agency worked tirelessly for six months on research and strategy development for the Budweiser campaign before competing against each other in presentations given on Thursday, 8th of June 2006. The two advertising teams made their final presentations to Diageo and to a large audience of advertising agencies who were invited to see the fresh talent on offer from the reputable DIT programme. The winning team is still undecided, but what can be confirmed is the significantly high standard of work presented by MSc students.

Both student agencies employed different approaches in their presentations but each showed an abundance of creativity and professionalism that truly impressed the audience. The presentations acted as a gateway for professional agencies to view the potential of the soon to be graduating class with the aim to give offers of employment. The work was also part of their final year assessments for the DIT programme.

An average of 360 people apply for just 26 places in the MSc in Advertising meaning that the standard of its participants is exceptionally high.  In the event that the MSc students do not succeed in securing the pitch for Budweiser campaign, at least the advertising professionals who attended the presentations have been formally introduced to their future employees and colleagues.

For more information on the MSc in Advertising log on to mscadvertising.dit.ie

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