DIT to deliver Enterprise Ireland Programme on International Selling

Launch of programme to help Irish companies win more export sales

International Selling, a new and unique export sales development programme that helps Irish companies to win more international sales and sustain export growth into the future has been established by Enterprise Ireland. This detailed but practical programme is being delivered for Enterprise Ireland by the Dublin Institute of Technology (DIT) with contributors from leading international business and training organisations. Totally export sales focussed, International Selling is designed to deliver immediate impact on the company as well as the individual - developing the current and long-term sales strategies of sponsoring companies in addition to developing the executive's personal selling skills.

From left to right: Frank Ryan, Chief Executive Officer, Enterprise Ireland; Andreina Cisneros of Murco Ltd.; Claire McBride, School of Management, DIT; Jason Malone of Bellurgan Percision Engineering

The programme is for manufacturing and internationally-traded service companies that are currently exporting or have advanced plans to do so, and is aimed at executives who have responsibility for growing international sales. The 32 participants come from across a wide range of sectors and their export sales strategies target markets right across the globe. International Selling will focus on working with and supporting the participants to develop and implement these strategies so as to achieve greater market penetration and increased export sales.

Starting in February, the programme will run until November, incorporating nine two-day modules, each covering a different aspect of the export sales function. Participants who successfully complete the programme will receive accreditation from the DIT.

Welcoming the participants to the programme, Frank Ryan, Chief Executive Officer, Enterprise Ireland said: `Growing our export sales at national level, and building our export capability at individual company level, are absolutely essential for strong and sustained growth. Enterprise Ireland has set out an ambitious target to see Irish companies win €3 billion new export sales by end 2007. The International Selling Programme is part of our strategy to make this happen, and Enterprise Ireland is committed to supporting this Programme, and Irish industry, to compete and win on international markets.

From left to right: Mr. Paul O'Sullivan, Director and Dean of DIT Faculty of Business; Frank Ryan, Chief Executive Officer, Enterprise Ireland; and Mr. Frank Kenny, Managing Partner, Delta Partners and member of the Enterprise Strategy Group.

Commenting on the programme content, Frank Ryan went on to highlight the unique opportunity that it gives to these companies to build their export selling capability. "The programme will provide a sectoral and international markets focus, international markets learning network and mentoring opportunities - and these will be of real and tangible benefit to the companies in driving their sales strategies", he said. "Combined with access to the expertise and contacts of Enterprise Ireland's world-wide network of offices and of Dublin Institute of Technology with its extensive experience in delivering sales and marketing programmes, we are confident that International Selling will deliver significant results for the companies and the participants", he added.

President of DIT, Professor Brian Norton said "International sales and marketing is a critical area for development in Irish business. The International Selling programme is specifically designed to address this by enhancing existing skills at senior levels in Irish companies. DIT's Faculty of Business has a strong reputation in this area and indeed many of our Business graduates are working in sales and marketing roles with companies and state agencies both in Ireland and overseas. We are delighted to work with Enterprise Ireland in developing the content and now look forward to delivering the programme on their behalf."

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