New Book ? Approaches to Qualitative Research

6 October 2009


Edited by DIT colleagues Drs. John Hogan, Paddy Dolan and Paul Donnelly (all School of Marketing), Approaches to Qualitative Research: Theory and Its Practical Application (Oak Tree Press - ISBN: 978-1-904887-31-7) has just been published.  With contributions from the editors and fellow DIT colleagues Marian Crowley-Henry, Olivia Freeman, Conor Horan and Brendan O?Rourke (all School of Marketing), along with academics from the University of Massachusetts at Boston, the University of Wisconsin at Eau Claire and Dublin City University, the book is mainly designed to be a qualitative research guidebook for undergraduate and postgraduate students undertaking dissertations as part of their course of study.

The primary objective of the book is to introduce students to the concepts underlying qualitative research and how this kind of research can be conducted in a practical manner. To this end, it discusses various approaches to qualitative research and provides examples of these approaches being carried out in practice. It also shows how various disciplines all use qualitative research in order to discover answers to their own particular research questions.  Each of the chapters has been structured like a mini dissertation with introductions, brief literature reviews, methodology sections, and finally analysis. As qualitative methodologies can be applied across a broad spectrum of disciplines, the book can be used by students working in any area of research from business studies to the social sciences.

In her review of the book, Linda Smircich, Professor of Organisation Studies at the Isenberg School of Management, University of Massachusetts at Amherst, USA, commented: This is not the traditional qualitative research methods book, with the standard list of topics and dos and don?ts of fieldwork. Consisting of contributions from multiple disciplines, each well-crafted and theoretically strong, this collection demonstrates how a researcher?s metatheoretical assumptions and methodological choices and practices fit together to produce coherent and persuasive research arguments. With discussions that are both sophisticated and practical, this text will be a valuable resource for those doing and teaching qualitative

On reviewing the book, David Weir, Professor of Intercultural Management at Liverpool Hope University and Affiliate Professor at ESC Rennes, Visiting Professor at Lancaster University Management School and at Bristol Business School, noted: It is a pleasure to recommend a book that is more than a text, more than a cookbook and more than a collection of formulae. The editors and contributors have produced a book that is really born of deep immersion in the craft and texture of qualitative research, with real examples, which will be equally valuable for dissertation students and for more experienced

Further details on the book can be found here.

Back to Top