Irish Marketing Review published

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16 June 2009

The latest issue of Irish Marketing Review has just been published. A cooperative venture between DIT and the Marketing Institute of Ireland, the journal is now in its 20th volume, and was recently ranked by the Association of Business Schools (ABS) in the UK among 75 marketing journals published world-wide. Some of the interesting topics addressed in this edition include how Irish children use television advertising for their own enjoyment; a fresh look at how women are represented in advertising; and how using the Irish language can promote customer loyalty. In the editorial, Dr. Aidan O?Driscoll explores how the Irish ability to tolerate contradiction and ambiguity results in a degree of pragmatism, including in the practice of marketing.

Click here to see the full list of contents. A hard copy is available on request from its editor Dr Aidan O?Driscoll - aidan.odriscoll@dit.ie.


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