European Student Enterprise Competition


DIT Team Wins European Student Enterprise Competition. From left to right: Paul Breen, Kyle Cahill, Eoghan O Grady (Programme Director, B.Sc. Business & Management), Kate McLoughlin, Alan Cremin and Pat Kenny (Lecturer in Strategy and Team Coach)

22nd March 2011

A team from the College of Business, DIT comprising four final year students of the B.Sc. Business & Management programme (DT365) have won the inaugural European Student Enterprise Competition. This intensive case study competition, sponsored by the European Union and the Competitiveness and Innovation Programme 2007-2013 is aimed at developing and improving students’ understanding of entrepreneurship and creates a practical action-oriented approach to learning, where information and knowledge are generated and a greater understanding of the concepts of entrepreneurship are developed. The Competition was devised and lead by Dr. Thomas Cooney, School of Marketing, DIT and project managed by Jennifer Manning.

The DIT team - Kate McLoughlin, Alan Cremin, Kyle Cahill and Paul Breen under the guidance of their coach Pat Kenny - overcame the Stockholm School of Economics in the Grand Final. The task on consecutive days was to analyse live cases with a view to identifying the key issues facing the companies under investigation and to make a presentation focussing on options and recommendations in relation to those issues to a panel of expert judges which included executives from those companies.

This great success for the College of Business follows closely on the B.Sc. Marketing team’s victory in the Newstalk National Enterprise Case Competition and on great performances by a B.Sc. Business & Management team at the recent Molson International Case Competition in Concordia University Montreal and by a B.Sc. Marketing team in the Network of International Business Schools (NIBS) Case Competition in Memorial University, St. Johns, Newfoundland.

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