Animator’s film steals Grammy limelight

22nd February 2011: A short animation film by DIT graduate Johnny Kelly stole the show during the TV broadcast of the Grammy awards last week in the USA.  Johnny’s film, ‘Back to the Start’ was broadcast to an audience of millions during an ad break, advertising a popular US fast food chain, Chipotle Mexican Grill.  The story shows a family farmer becoming disenchanted with factory farming and going back to a more sustainable approach, turning animals out to pasture and greening the countryside.  The soundtrack has Willie Nelson singing Coldplay’s “The Scientist”.


Johnny Kelly is a graduate of Visual Communications in DIT.  His work was on view at the recent Design DIT exhibition of work by DIT graduates shown in Smithfield Plaza during Innovation Dublin 2011.   After graduation, Johnny worked for a number of graphic design studios in both Dublin and London, in addition to pursuing illustration work, before moving towards animation.  He studied at the Royal College of Art in London, where he completed an MA in animation and was awarded the Conran Foundation Award.  He joined Nexus Productions in 2007 and has directed both music videos and commercials, including spots for Adobe, UN, BMW, Bacardi and Google.  He was selected by the Creative Artists Agency for the Chipotle commission.

The film, ‘Back to the Start’, has been a bit hit on YouTube with nearly six millions views to date – you watch it here:

Johnny Kelly’s website is

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