DIT students at the Frontline with Pat Kenny

22nd October 2012: School of Retail and Services Management students with lecturer Damian O'Reilly participated in the Frontline programme presented by Pat Kenny on RTE One this week.


DIT's Damian O'Reilly speaking with presenter Pat Kenny on RTE's The Frontline

The programme focused on the Irish retail sector and O’Reilly said it was an excellent opportunity for the students to participate in the discussion and to hear retailers explain the difficulties the sector is experiencing  in the current environment.  Pointing out that upwards of 55,000 jobs have been lost since 2008, Damian O’Reilly said “Yet, the sector continues to employ 14% of the total workforce even with consumer confidence being near an all-time low.”  

During the programme retailers said upward only rent reviews should be abolished; more equitable rates system should be devised; and a better climate for liquidity within the SME sector needs to be fostered.  DIT students in the audience also contributed views as consumers.  Seamus Lowe (2nd year) explained the new trend to "Scan & Scram" - whereby customers go to stores, scan a QR code and in seconds an app on their smartphone informs them of other outlets (either online or offline) that sell the same product and provides price comparisons. If the product can be bought cheaper then the customer may "scram" and purchase the product elsewhere.  Online shopping and protecting Irish jobs by buying more Irish produced goods also featured in the debate.


Seamus Lowe speaking on RTE's The Frontline


Presenter Pat Kenny with DIT students and staff


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