DT365 B.Sc. Business and Management Year 3 Students Raise €24,000 for Charities

21st March 2012: DIT students in Year 3 of the B.Sc. Business and Management (DT 365) programme have recently raised over €24,000 as part of their coursework on the New Venture Creation module.


DT365 B.Sc. Business and Management Year 3 Students Raise €24,000 for Charities

The primary objective of the assignment is to give the student the experience of behaving in an entrepreneurial manner while also contributing to society. The assignment requires the student to generate their own ideas for a charity event, run the event, and then write a paper reflecting upon their experiences. The students work in self-selected groups of two or three students and each group decides what type of event to organise and the benefitting charity to which it donates any money raised. This year charities selected included the Irish Cancer Society, Temple Street Children's Hospital, Special Olympics Ireland, Bothair, RNLI, Make A Wish Foundation, Cancer Clinical Research Trust, Autism Ireland, Cystic Fibrosis and CARI amongst many others. The students meet their charities to learn about their activities, undertake detailed planning for the event that they wish to organise, complete two compulsory online modules regarding Health and Safety, ensure that their events are properly insured, and that their event will effectively promoted through a variety of traditional and social media channels. The types of events organised included Dinner Night, Sponsored Cycle, Race Night, Coffee Morning, Spiral Made of Euros, Comedy Night and No Uniform Day amongst the many different ideas and events that were hosted by the students. One of the events undertaken was a sponsored cycle of the Ring of Kerry and which one of the students followed to create a short video which can be found at http://vimeo.com/37890860.

The charity events are organised under the umbrella of The DIT Programme for Students Learning With Communities which involves DIT students working with underserved community partners (local groups, not-for-profit organisations, etc.) to develop real-life projects. This is known as community-based learning, community-based research, and also service-learning. Learning comes alive for the students as they work on these projects with real clients, applying their specialist subject skills, and receiving course credits for their work. The community becomes part of the teaching process and benefits from the students’ work. These projects give all participants the opportunity to engage in critical thinking and to develop their social awareness. The Programme for Students Learning with Communities ultimately aims to energise participants to work for social change.

The Business and Management Degree programme seeks to develop the knowledge and skills (technical, analytical, conceptual, interpersonal and intrapersonal) necessary for a successful business career and to support these goals, the programme offers many opportunities for experiential learning and also includes a five-month company placement. New Venture Creation is an elective module lead by Professor Thomas Cooney who has published widely on the topic of entrepreneurship particularly with reference to minority communities.

B.Sc. Business and Management (DT 365) Programme Director Dr Eoghan O’Grady commented that ‘the New Venture Creation Class and module leader Professor Tom Cooney deserve great credit for the design, delivery and completion of such an innovative module which has been recognised in reports on entrepreneurship education best practice in Europe, Australia and other regions.  The combination of enterprise education and societal contribution exemplifies the learning philosophy of the programme i.e. “living learning”.  I am sure the students will have very fond and proud memories of this module for many years into the future’.   




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