Hothouse Graduates Scoop IBM Global Entrepreneur Award

6th February 2012: DIT Hothouse graduate company Profitero, which makes pricing intelligence software, has been named IBM Global Entrepreneur of the Year at an event in San Francisco.

Profitero, which won the IBM SmartCamp London award in November, was the only Irish company competing in the 2012 IBM SmartCamp Global Final in Silicon Valley.

Profitero analyses competitor pricing data, offering retailers new levels of insight to help them maximise profits by adjusting pricing and merchandising strategies. As the volume of data on the planet grows, the ability to quickly transform data into insight is critical for success. Profitero represents a new generation of entrepreneurs entering the market with technology designed to capitalise on the big data analytics opportunity.


The Profitero team at the IBM Global Entrepreneur Awards in San Francisco

“We are honoured to be named the IBM Global Entrepreneur of the Year," said co-founder and CEO Vol Pigrukh.

“Our solution is a natural complement to IBM's Smarter Commerce strategy. We are looking forward to working with IBM and its network of technical experts, business partners, venture capitalists, academics and clients to capture our share of the smarter commerce opportunity."

For more information on the product, see

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