Swimming Aid Invention Wins Bolton Trust Student Enterprise Competition 2012

11th April 2012: The team behind Nero-Hero, a new neoprene swimming garment that helps learner swimmers to keep afloat, have won this year’s Bolton Trust/DIT Student Enterprise Competition.

Team members, Daniel Minogue, David Manton, John Healy and Robert McCarthy, who are studying Product Design in DIT Bolton Street, received a €2,000 cash prize. The team’s design is a neoprene garment that raises the body of the user into the correct position while swimming, to improve technique.  

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 Daniel Minogue and David Manton of 'Nero-Hero' who picked up the €2,000 first prize in the Bolton Trust Student Enterprise Awards 2012

The four teams shortlisted for the final presented their ideas and accompanying business plans to a panel of expert judges on the night. Nero-Hero were judged to have the best strategy for the manufacture, sale and marketing of their eye-catching invention. They also outlined a series of products that they could develop in the future using the same technology. Dressinade took second prize with their plan to develop a range of marinades and dressings and picked up a special prize for Best Market Research.  The other two business ideas presented were a new craft beer developed by the Red Head Brewing Company, and a smart phone application created by Emergency Services App.

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Bolton Trust Student Enterprise Awards judges Robin Blanford (D4H), Ian Lucey (Lucey Technology)  Carole Hurley (AIB), Pat McCormack (Bolton Trust) and Dermot Tierney (DIT Hothouse)

The Bolton Trust Student Enterprise Awards have been running for almost 20 years. The Trust was established in 1986 by staff of the Dublin Institute of Technology to promote new business enterprise in Ireland. Sponsors of the Awards are the Bolton Trust, DIT Hothouse, the Innovation and Technology Transfer Office in DIT, and AIB.

Commenting on the Awards, Mr John Kelly of AIB said, ‘This year is the first year of AIB's involvement with The Bolton Trust / DIT Student Enterprise Competition in a sponsorship which is part of a 3 year agreement. We are delighted to be supporting this initiative as it shows our commitment to students and enterprise and it is an exciting and promising partnership.’

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