DIT graduate gives successful LinkedIn talk at Aungier Street


Feargal Jennings speaks to the audience

23 July 2013: DIT graduate Feargal Jennings returned to his Alma Mater to deliver a well-attended LinkedIn breakfast briefing.

Feargal, who studied advertising at the College of Commerce in Rathmines, currently works as a LinkedIn Solutions Specialist at AD2ONE and is a marketing consultant.

He was speaking at the event, attended by more than 100 people at DIT Aungier Street, which was organised by the team behind the new Masters in Digital Marketing & Analytics (DIT/Marketing Institute of Ireland).

The briefing looked at how to build business networks using LinkedIn and went into detail on ways to maximise use of the social network.

Feargal spoke about ways to get ranked and get found on LinkedIn and gave practical advice on how to build a profile – including using a recent photo (a profile is seven times more likely to be viewed with a photo than without), developing a personality in the summary section and using LinkedIn groups to connect with people.

He also highlighted case studies that showed the power of LinkedIn – how Jaguar in South Africa were able to target key customers and sell more cars through LinkedIn and how writer Nataly Kelly got a publishing deal through her LinkedIn connections.


Feargal Jennings with the team behind the MSc. in Digital Marketing & Analytics, Colin Hughes (DIT), Etain Kidney (DIT), Kate Uí Ghallachóir (DIT) and Tom Trainor (Marketing Institute of Ireland)

The talk also covered other topics including using endorsements, recommendations, polls and the upcoming LinkedIn sponsored ads.

The briefing also included a short talk by Etain Kidney, Programme Manager of the new MSc. in Digital Marketing & Analytics.

She gave an overview of the course, a breakdown of the topics covered and spoke about some of the leading digital marketing practitioners who will be teaching on it from this September.

Attendees at the breakfast briefing had a chance to network after the event and there was a healthy discussion on Twitter throughout the morning using the hashtag #bbdit.

For more on the MSc course, visit www.dit.ie/digitalmarketing.

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