Mobile Moguls event at DIT hears that the future is bright for digital entrepreneurs


L-R: Danielle Martin (Fun Laoghaire) and Liz Maybury (Blend), both MSc in Creative Digital Media students, at Mobile Moguls

16 December 2013: Mobile Moguls, a digital media showcase and panel discussion, has heard that the future is bright for digital entrepreneurs who are creating their own opportunities to develop games, mobile and tablet apps and creative digital media apps.

DIT Hothouse, EY Entrepreneur Of The Year™ and Innovation Dublin joined forces for the event, which took place at the Gleeson Theatre, DIT Kevin Street, Dublin.

More than 50 apps and games developed as part of the DIT Creative Digital Media Masters programme were on display and the student developers were able to meet people from industry and members of the public to showcase their products.


L-R: Frank O’Keeffe (EY Entrepreneur of the Year), Ailish Smyth (Innovation Dublin), Hugh McAtamney (DIT Digital Media Centre) and Tom Flanagan (DIT Hothouse)

The first panel discussion featured Hugh McAtamney from the DIT Digital Media Centre and Owen Harris, game designer and CEO of bitSmith Games. They discussed best practice in digital media education and the future trends of the sector.

Hugh McAtamney said that students are taught that it’s all about having good content and about having good marketing too.

“Having the commercial view of the product at the inception is very important – rather than creating an app or game and thinking about the commercialisation at the very end,” he said.

Frank O’Keeffe, Partner-in-Charge of EY Entrepreneur Of The Year™, said it was vital to promote entrepreneurship as a career path to young people. He said the EOY University initiative came about because the alumni community felt it was important to give back to the community of students.


L-R:  Paul Hayes (MC and Beachhut PR), Connor Murphy (CTO and Co-founder Datahug) and Eamonn Fallon (Distilled Media)

“By bringing leading entrepreneurs into lecture halls across the island of Ireland to engage with students and share their stories, EOY hope to inspire the next wave of enterprising graduates to go on and found dynamic new ventures, create jobs and transform the organisations they join or manage,” he said.

The second panel discussion was on the tools that you need to be a digital entrepreneur. MC Paul Hayes of Beachhut PR chaired a discussion between Eamonn Fallon, CEO of Distilled Media Group, Connor Murphy, CTO and Co-founder of Datahug and Frank O’Keeffe of EY Entrepreneur Of The Year™.

Eamonn Fallon spoke about the rapid rate of change in technology and how skillsets have had to become more adaptable in response to this.

Connor Murphy said that today’s digital media students have many more tools to help them market and publicize their creations – including social media and technology transfer centres such as DIT Hothouse that can give guidance to student developers.


L-R: Steven Courtney (Shinawil), entrepreneur Sean Gallagher and Paul Hayes (MC and Beachhut PR)

Tom Flanagan, Head of Commercialisation at DIT Hothouse, said, “This event enables the general public to interact with the students’ projects providing a fantastic opportunity for them to gauge the potential commerciality of their products.”

The Mobile Moguls digital media showcase was sponsored by Dublin City Council’s Innovation Dublin and INTERREG IVB Open Innovation Project.

The event had a lively hashtag - #mobmog – that trended on Twitter in Ireland. For more on creative digital media produced at DIT, visit For more on DIT Hothouse, visit

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