MSc Advertising (executive stream) – Limited places available

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30 August 2013: Limited places are available on DIT’s MSc in Advertising. This flagship DIT programme explores the issues that are at the forefront of advertising and digital communications.

It is open to all honours graduates and is informed and supported by the Irish communications industry. Students will gain an extensive up-to-date knowledge and understanding of the advertising business with a developed awareness of the emerging business environment, the social responsibilities and the need for adaptation and change in the advertising and communications area.

Students will learn how to apply problem solving and creative thinking across a range of business problems and leave the programme ready to apply their knowledge in this fast-changing and dynamic communications industry.

The first semester introduces participants to the principles of strategic digital and marketing communications, advertising strategy, consumption studies, advertising and marketing research, art direction and content creation.

In the second semester, the executive stream focuses on current issues in advertising and marketing, client leadership and strategic media planning. At the end of the programme, participants work on a communications campaign using a real brief supplied by a client, which they develop and execute in teams, or 'advertising agencies', and 'pitch for the account' in front of a group of invited industry guests. See details of our most recent graduates at www.adgrad.ie

For details on the programme and application procedure please go to http://www.dit.ie/postgrad/programmes/dt347mscinadvertisingexecutive/

 

 

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