New DIT MSc Digital Marketing & Analytics in partnership with MII


People L to R: Mr. Colin Hughes, Assistant Head of School of Marketing and Programme Director, Mr. Teddy Goff, Director 'Obama for America' , Mr Tom Trainor, Chief Executive of Marketing Instititue of Ireland and Dr. Kate Uí Ghallachóir, Head of School of Marketing

13 March 2013:   The DIT School of Marketing has partnered with the Marketing Institute of Ireland (MII) to develop a new MSc programme in Digital Marketing & Analytics. This cutting edge programme is delivered by leading digital marketing practitioners and DIT marketing experts - in a convenient City Centre location.  Participants will learn how to design, implement, evaluate and report on an end-to-end digital marketing strategy. This programme focuses on Strategy, Skills and Analytics – producing ‘Digital Leaders’ with expert digital marketing skills and the ability to use analytics to gather consumer insights and to drive digital marketing effectiveness. The unique programme design allows participants to complete this MSc programme within 16 months.


For further information visit or contact Colin Hughes, Programme Director on 01-4027088 or

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